Marketing and Social Media Specialist

Leesburg, VA (Unknown)

$75K/yr – $85K/yrMid LevelFull time

Posted 8 days ago

Job Summary

Own and execute social media strategy across platforms, create visuals, monitor analytics, manage social listening, and coordinate paid campaigns while collaborating on branding and PR.

Develop and implement dynamic social media content strategies across platforms.
Create compelling visual content using Adobe tools.
Monitor social media analytics and marketing analytics to optimize campaigns.

Job Description

Responsibilities

Develop and implement dynamic social media content strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase engagement and brand awareness.
Create compelling visual content using Adobe Photoshop, Illustrator, and other media editing tools to support marketing campaigns.
Monitor social media analytics and marketing online analytics to assess campaign effectiveness and optimize future efforts.
Manage social listening to gather insights on customer sentiment, industry trends, and competitor activity.
Coordinate media performance analytics using tools like Google Analytics and media editing software to track website traffic and campaign ROI.
Plan and execute paid advertising campaigns on Facebook Advertising and other social media platforms to reach targeted audiences effectively.
Collaborate with the team on branding initiatives, public relations efforts, and content creation that align with company goals.

Requirements

Proficiency in social media management tools such as Hootsuite and Buffer for scheduling, monitoring, and reporting.
Strong knowledge of SEO techniques, keyword research, web analytics, and digital marketing performance monitoring.
Expertise in graphic design using Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visuals.
Experience with video editing for producing promotional videos or social media content.
Excellent content writing skills tailored for various digital platforms.
Ability to analyze social media metrics and marketing data to inform strategy adjustments.
Strong relationship management skills for engaging with clients, partners, and community stakeholders.

Benefits

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($80K) is 14% above the median base salary for Social Media Marketing Specialist roles in the United States ($70K).

Social Media Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $58K and $70K. Based on 45 salaries.

See all Social Media Marketing Specialist salaries See more Social Media Marketing Specialist jobs

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