Responsibilities

• Research, identify, analyze and understand relevant audiences, including client and donor demographics in the local market.
• Develop goals, objectives, and timeline for specific programmatic and agency-wide fundraising and public awareness campaigns.
• Create interesting and effective promotional marketing pieces for distribution in various media formats (e.g. print, electronic email, social media).
• Document and measure the effectiveness of various marketing approaches and promotional content.
• Maintain and develop Agency’s social media presence through website, Facebook, LinkedIn, Twitter, Pinterest, Instagram, email updates and other relevant social-media accounts for general public awareness.
• Provide management with information and proposals concerning the promotion, distribution, and design promoting Agency services through increased community awareness and involvement.
• Measure the effectiveness of marketing, advertising, and communications
• Evaluate success of fundraising and public awareness campaigns and adjust strategies as needed.
• Abides by Agency rules, regulations, policies, procedures and agency handbook regulations.
• This list of duties and responsibilities is not all-inclusive. Incumbent is responsible for other duties as assigned by management.

Requirements

• Working toward completion of at least 2 years of college or an Associate’s degree required.
• Degree in marketing or related field from an accredited college is preferred.
• Familiarity with marketing concepts, strategies, and social media applications is required.
• Personal computer experience is required including a strong working knowledge of Microsoft Office programs and email.
• Incumbent must have the ability to work unsupervised, and well with others.

Preferred

• Video skills and experience including editing is preferred.