Marketing & Social Media Manager

Responsibilities

• Assist in developing and implementing social media strategies across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) to tell the story of Pier Sixty-Six.
• Assist in monitoring and managing the resort’s online reputation by proactively responding to guest feedback, addressing customer inquiries, and handling comments or reviews in a professional and positive manner to maintain a strong brand image.
• Collaborate with internal teams to align content with reputation management, marketing initiatives, seasonal themes, and special events.
• Maintain a proactive approach to ensure the resort’s social media presence aligns with business objectives and industry best practices.
• Monitor & analyze social media performance, providing actionable insights to optimize content & engagement.
• Execute a strategic publishing schedules and regularly update social channels to promote resort offerings and events.
• Capture captivating content (photos, videos, reels, stories) that embodies the luxury and essence of Pier Sixty-Six, ensuring consistency and high quality across all digital touchpoints.
• Assist in managing resort websites, ensuring content is accurate and up to date, and supporting SEO and GEO initiatives to improve visibility across search engines and AI platforms.
• Assist in managing e-commerce platforms, ensuring product information, offers and imagery are accurate and up to date.
• Assist on marketing projects including designs for promotions, digital media, ads, collateral, flyers, etc.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 2+ years of proven experience in social media management, with a strong focus on luxury brands, hospitality, or related industries.
• Experience in creating and managing content: photography, videography, and editing, particularly for social media platforms (e.g., CapCut, Adobe Premiere Pro, or similar).
• Experience in photo/video shoot management, from pre-production planning to post-production editing, etc.
• Experience in creating marketing materials (ads, promotional materials, invites, flyers, etc.)
• Proficient in managing social media platforms (Meta: Instagram/Facebook, TikTok, YouTube, LinkedIn, etc.) and using social media analytics tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Strong organizational, collaborative and time management skills, with an exceptional attention to detail, ensuring designs and copy align with brand guidelines and marketing goals.
• Strong analytical skills
• Sense of urgency—works well in high pressure environments and with strict guidelines

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program.
• Paid time off/sick time
• Participation in a 401(k) plan with a company match.
• Complimentary room nights at CoralTree Hospitality managed properties