Responsibilities

• Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
• Organize special events that will generate great press and PR.
• Research and identify co-marketing companies that will complement associated hotel brands along with other brands we manage and institute programs or events that will generate buzz.
• Create and curate unique lifestyle programming in coordination with the hotel, waterpark and other operating entities operations team that can then be used in PR articles and social media activity.
• Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
• Monitor our business Marketing and Brand Standards to ensure compliance.
• Coordinate with Executive Management integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
• Support website blogs and manage the content strategy in conjunction with Executive Management
• Develop relevant promotions and packages as a result of PR and other marketing initiatives.
• Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Executive Management.

Requirements

• Minimum of 2 years’ experience in Marketing, Social Media and Digital Communications
• Demonstrates ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
• High level proficiency in Microsoft Word, Excel, PowerPoint, and Outlook; Google Analytics; and Adwords
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. Owners, Resort General Manager, Waterpark General Manager, F&B Manager, and Aquatics Manager)
• Strong Creative Mind
• Ability to organize exclusive events.
• Graphic Design experience required.
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
• Ability to deliver strong print and collateral marketing materials