Responsibilities

• Working collaboratively with the Marketing & Communications SVP, VP, and Creative Director, the Marketing & Social Media Coordinator supports the successful execution of M&C initiatives across Esperanza by implementing strategies aligned with organizational priorities, audience goals, messaging, timelines, budgets, and overall strategic objectives to strengthen the organization’s visibility, expand its reach, and support engagement, fundraising, and enrollment efforts.
• The Marketing & Social Media Coordinator provides project management support by coordinating and executing tasks to ensure projects are completed on time and to a high standard.
• Responsibilities include overseeing and updating the M&C Project Tracker, managing project and consultation requests, drafting press releases and media advisories, and supporting invoicing and communication efforts with vendors and freelancers.
• Developing key messaging aligned with the department calendar and organizational strategy, supporting quality list management, and tracking and analyzing social media and audience engagement data to help inform outreach and communications strategies.
• Schedule and manage social media content through the organization’s designated platform and draft and distribute newsletters to support organizational communications and audience engagement.
• Promoting Esperanza's ongoing initiatives and the programs and initiatives of its divisions across print, digital, online, social media, and press channels.
• This position is primarily executional and coordination-focused and works under the direction of the VP of Marketing & Communications.
• Review, coordinate, and prioritize production/consultation requests, campaign planning, and marketing projects in collaboration with the VP of Marketing & Communications and Creative Director.
• Engage with Communications Advocates, contractors, interns, and volunteers to support successful project execution and provide a positive internal customer service experience.
• Track, review, and report on KPIs, social media analytics, media mentions, and audience engagement metrics with department leadership to evaluate performance and guide marketing decisions.

Requirements

• 2 years of marketing experience
• proven understanding of social media and email marketing campaigns
• Bilingual capability (English/Spanish) preferred
• A BA/BS degree from an accredited college or university in a related field of study is required

Preferred

• Bilingual capability (English/Spanish) preferred
• BA/BS degree in a related field (required)