Responsibilities - Review, coordinate, and prioritize production/consultation requests, campaign planning, and marketing projects in collaboration with the VP of Marketing & Communications and Creative Director. - Engage with Communications Advocates, contractors, interns, and volunteers to support successful project execution and provide a positive internal customer service experience. - Track, review, and report on KPIs, social media analytics, media mentions, and audience engagement metrics with department leadership to evaluate performance and guide marketing decisions. - Proactively identify and implement opportunities to maximize reach and engagement while maintaining a professional brand presence. Seek approval from the Vice President of Marketing and Communications for new initiatives, campaigns, or significant content. - Maintain and update project trackers. Keep marketing contracts, organizational brand standards, established processes, standard operating procedures, and guidelines organized and up to date in SharePoint. - Maintain organizational communication lists and support accurate data collection and database management within Salsa and related platforms. - Ensure social media channels are up to date, preserve individual identities where necessary, and are reflected within main organizational pages through tagging and recognition strategies. - Drive social media engagement by responding to comments and messages according to guidelines. - Support the promotion of Esperanza programs through newsletters, digital communications, banners, and external media partnerships. - Coordinate and distribute weekly communications content to media outlets, schools, community partners, and organizational stakeholders. - Maintain and update shared files of hashtags, social media handles, media contacts, and partner information for executives, Board members, stakeholders, and funders. - Ensure all marketing and communications materials adhere to organizational brand guidelines, procedures, and centralized communication tools. - Ensure outreach, registration, and event materials include appropriate sign-up forms and support constituent data collection within organizational communications platforms. - Collaborate with Development and departments to ensure accurate messaging and proper recognition of funders, donors, partners, and stakeholders across communications and fundraising initiatives. - Draft, proofread, and coordinate the distribution of social media content, press releases, media advisories, newsletters, and other communications materials to ensure accuracy, consistency, grammar, and formatting. - Support leadership in strengthening media relations, spokesperson preparation, press opportunities, publications, and organizational visibility initiatives. - Collaborate closely with Development and various departments to ensure that M&C has a constant supply of fresh and impactful stories readily available for use. - Ensure event tabling materials, promotional assets, visual displays, and digital screens remain current, organized, and well-stocked. - Collaborate in the development and production of agency promotional materials, including brochures, capability statements, toolkits, orientation materials, videos, and annual impact reports. - Cultivate and maintain relationships with bilingual consultants, vendors, freelancers, and media contacts to support effective workflow and organizational responsiveness to requests for proposals and assignments? (as applicable).