Marketing- Senior Product Manager at BD | Tempe, AZ

Marketing- Senior Product Manager

Tempe, AZ (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive market strategy and product launches for BD’s medical devices portfolio.

Own development and execution of strategic and tactical marketing plans across market segments.
Must-have: Bachelor’s degree and 5+ years in healthcare marketing/sales.
Standout: Broad scope from market research to product launches with R&D alignment.

Job Description

Responsibilities

Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets and portfolio expansion and optimization through various methodologies.
Develop, implement, and manage market segment budget and expense.
Create new product release plan and documents to include strategy, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Determine product prices that support product line profitability.
Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
Create promotional materials, marketing programs, and sales tools.

Requirements

Bachelor’s degree required
Minimum 5+ years of business experience in marketing/sales or equivalent role required
Experience in healthcare or comparable industry required

Preferred

Development of medical devices from ideation to launch
Demonstrated ability to build and maintain strong relationships with customers
Product life cycle management
Product profitability management
Forecasting and pricing
Development of promotional materials
Creativity
Strong analytical and technical skills
Good business judgment and maturity
Demonstrated leadership, communication, teamwork, and organizational skills

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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