Marketing / Senior Marketing Coordinator

Madison, WI (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-functional project delivery for mid-sized marketing initiatives, turning briefs into actionable plans and driving on-time, data-informed outcomes across channels.

  • Project Execution: Build schedules, monitor progress, and track multiple concurrent initiatives.
  • Cross-Functional Collaboration: Align teams, manage communication, and ensure downstream channel integration.
  • Data-Driven Improvement: Synthesize insights, monitor KPIs, and inform strategy and creative decisions.

Job Description

Responsibilities focus on delivering mid-sized marketing initiatives through strong project management, cross-functional leadership, and data-driven execution.

  • Project Management: Build schedules, monitor progress, and track dozens of concurrent projects.
  • Cross-Functional Leadership: Lead cross-divisional teams with clear briefs, action plans, and effective communication channels.
  • Strategic Execution and Measurement: Develop tactical briefs, advise on creative materials, monitor KPIs, and run performance reports with MarCom.
  • Collaboration and Integration: Establish project requirements with stakeholders and ensure downstream impact is managed across channels.
  • Post-Event and Partnership Work: Participate in retrospectives and partner with the Director of Marketing on large initiatives.
  • Data-Driven Insights: Synthesize relevant data to inform insights and establish monitoring systems for events.

Requirements

  • Bachelor’s degree or equivalent professional experience.
  • 3+ years’ experience in Marketing or related field.
  • Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
  • Experience with direct-response and digital-first marketing.
  • Active user of CRM system(s).
  • Experience with Adobe Workfront or other project management software.
  • Superior project management skills.
  • Critical thinking skills.
  • Proficiency in Microsoft Office Suite.
  • Experience with Salesforce Marketing Cloud.

Preferred

    Benefits

    • WFAA is committed to provide our employees with an environment that is inspiring, creative and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!
    Highlight logo

    Highlight

    4.4 Glassdoor

    Highlight is an award-winning, 100% employee-owned federal government contractor dedicated to providing diverse IT and professional services across Health, Homeland, and Defense agencies. We are appraised as a CMMI DEV Level 3, CMMI SVC Level 3, self-assessed CMMC level 3, ISO 9001, ISO 20000, ISO 27001, ISO 44001, and ISO 56002 certified company to ensure effective and efficient delivery every time.We were founded in 2008 from our founder's kitchen table with a mission to create impactful solutions for federal agencies and rewarding career opportunities for our employees. Since then, our company has evolved to deliver on that vision.For over 15 years, we have powered their missions with the perfect blend of strategic operational insight and cutting-edge technology. Our team thrives at the intersection of mission objectives and technology solutions. We leverage our deep experience in delivering professional mission services to gain a unique understanding of your needs. This, combined with our expertise in technology practices, fuels our ability to craft tailored solutions that propel your mission forward.

    Founded in 2008
    Fairfax, Virginia, USA
    160 employees (9 in marketing)
    88% recommend to a friend
    90% CEO approval

    Traffic Signals

    Monthly Visitors
    3.1K
    Traffic Source Mix
    Search
    28.1%
    Direct
    51.8%
    Referral
    7.7%
    Social
    10.9%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~161

    Marketing Team

    Marketing Team Size
    6 (4% of company)
    Marketing Roles Posted (Last 30 Days)
    1