Marketing Senior Manager-Deposits

Chicago, IL (Hybrid)

$93K/yr – $189K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own growth strategy and cross-functional alignment to deliver profitable, full funnel marketing results with rigorous forecasting and a disciplined test-and-learn cadence.

  • Growth framework: Own the value stream and persuade across teams to adopt and scale a shared plan.
  • Measurement and reporting: Partner with data to present campaign profitability and test results to executives.
  • Test and learn: Build and manage a robust agenda that improves efficiency and long term impact.

Job Description

Responsibilities

  • Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth
  • Manage the production and financial forecasting of all actions to target goals
  • Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization
  • Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand
  • Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results
  • Condense complex analytical findings into effective stories outlining business impact for executive leadership
  • Remain current with industry trends, leveraging new technologies and strategies to improve performance
  • Research and monitor competitor activity
  • Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability
  • Collaborate with product, digital, and UX teams to create impactful user journeys
Huntington National Bank logo

Huntington National Bank

Welcome to Huntington. Huntington Bancshares Incorporated is a $210 billion asset regional bank holding company headquartered in Columbus, Ohio. Founded in 1866, The Huntington National Bank and its affiliates provide consumers, small and middle-market businesses, corporations, municipalities, and other organizations with a comprehensive suite of banking, payments, wealth management, and risk management products and services. Huntington operates approximately 972 branches in 13 states, with certain businesses operating in extended geographies. Visit Huntington.com for more information.We are committed to doing the right thing for our customers, colleagues, and communities. Our “Welcome” philosophy means they are at the center of everything we do.Here’s how we look out for people: • We aim to make banking easier for our customers. Our comprehensive suite of innovative banking tools and products is specifically designed to strengthen the financial health of those we serve. • Our internal culture is built around making things great—rather than just good enough—and to be the best place our colleagues will ever work. We offer a flexible work environment with opportunities for growth, and we’ll provide all the resources needed to create a lasting and rewarding career path. • Our $40 billion Community Plan, environmental sustainability strategy, and robust small-business lending program are just a few of the ways we are helping to improve the economic vitality of the areas where we live and work. Explore Huntington Career opportunities at https://huntington-careers.com. Huntington is an Equal Opportunity Employer.The Huntington National Bank, Member FDIC. The logo mark and Huntington® are federally registered service marks of Huntington Bancshares Incorporated.Huntington Social Media Community Guidelines & Terms: http://bit.ly/HuntingtonSocialMedia

Columbus, Ohio, USA
18K employees (352 in marketing)