Responsibilities

• Assess LOB performance at the channel, page, placement, and across the full marketing funnel to understand marketing effectiveness
• Develop an analytics framework across the marketing funnel and build automated solutions to quickly evaluate performance
• Create and communicate executive-level presentations and messages to socialize insights and decisions
• Evaluate Owned Media exception requests, size trade-offs, communicate and explain decisions to LOBs, and create a governance playbook to streamline end-to-end processes
• Leverage monthly benchmark reports to identify and prioritize underperforming campaigns; rank-order and group campaigns into tiers to efficiently enhance performance
• Dive deep into campaign strategies to optimize targeting, creative, placement strategy, and frequency caps; size performance impacts of changes and report outcomes to leadership
• Monitor weekly and monthly results to detect significant changes; investigate root causes, strengthen channel strategy, create tools to diagnose issues, and leverage AI solutions to summarize performance shifts
• Review marketer requests for entry into the channel, ensuring campaigns exceed performance benchmarks before launch
• Develop a forecasting model, partner with dedicated teams to build the solution, and identify AI use cases to automate optimization processes and reduce manual effort

Requirements

• Bachelor’s degree in a quantitative or business field (e.g., statistics, economics, mathematics, computer science, marketing analytics)
• 5+ years of hands-on experience in digital marketing analytics, performance measurement, and experimentation in web or app channels
• Strong analytical capability and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau, SQL) with the ability to structure and solve complex problems
• Reporting and diagnostics proficiency to monitor weekly and monthly results, detect significant changes, build tools to investigate root causes, and leverage AI solutions to summarize performance drivers efficiently
• Product and analytics-led solution design to translate performance questions into clear requirements, define KPIs and success criteria, and partner with dedicated teams to build forecasting, reporting, and automation solutions
• Executive communication skills to develop and present insights clearly to senior stakeholders and LOB partners, including decisions and their rationale
• Strong stakeholder and relationship management, problem-solving, and business judgment to balance speed, governance, and performance outcomes
• Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment

Benefits

• base salary determined by the role, experience, skill set and location
• commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions
• a range of benefits and programs to meet employee needs, based on eligibility
• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more