Marketing Science Associate Director

Responsibilities

• Function as a key partner and provide objective perspective and insights to cross-functional teams (marketing, global commercial strategy, commercial business unit)
• Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology
• Independently design and execute primary market research that addresses key business questions
• Define data analytics needed to answer ongoing business questions and oversee its execution
• Support the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program
• Maintain a current summary of all the insights supporting a disease area in the form of an Insights book
• Develop the situation analysis for the Brand Planning process
• Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan

Requirements

• Bachelor’s Degree in relevant discipline required
• Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, management consulting, or the equivalent combination of education and experience
• Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects
• Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results
• Domain knowledge of real-world data (large scale open or closed insurance claims, EHR), and/or other related data sources from providers and health systems
• Experience working in rare disease and knowledge of cell & gene therapies
• Past US launch and inline brand experience strongly preferred
• Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative
• Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly
• Demonstrated experience as a trusted advisor and thought partner to stakeholders

Preferred

• Past US launch and inline brand experience strongly preferred
• Experience working in rare disease and knowledge of cell & gene therapies
• Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects (also in requirements)

Benefits

• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.