Responsibilities

• Partner with Consumer Marketing teams to deliver timely and actionable campaign insights across digital and offline channels.
• Build and maintain performance dashboards such as Tableau and DOMO that track KPIs such as ROMI, ROAS, NPS, and registration volume.
• Support daily, weekly, and monthly business reviews with insight packages, opportunity diagnostics, and strategic guidance.
• Analyze campaign effectiveness, test-and-learn results, and audience trends to guide marketing optimization.
• Contribute to forecasting models and budget performance diagnostics in collaboration with finance and strategy.
• Maintain data quality and accuracy across marketing performance reports.
• Coordinate with Data Engineering and Martech teams.
• Define and evolve standard KPI definitions and performance frameworks across marketing functions.
• Educate and empower marketing stakeholders on data literacy and insights self-service tools.

Requirements

• This position requires a bachelor’s degree or foreign equivalent in Engineering Management or a related field and 8 years of experience as a Marketing Data Analyst or in an occupation involving the reporting and analysis or large, disconnected datasets in the healthcare industry. Additionally, the applicant must have employment experience with: (1) SQL skills to accurately interpret and editing coding languages and scripts to extract large datasets and manipulate/analyze key findings; (2) Visualization tools (Tableau, DOMO, or Power BI) for summarized and detailed reporting; (3) Digital marketing metrics (CPM, CPA, CTR, and conversion rate) and Media Measurement Techniques; (4) Translating data and analytic findings and summaries to stakeholders and business partners alike; (5) Constructing presentations of self-performed analyses and business stories to executive-level audiences; (6) Ideating and partnering on strategic, enterprise-wide initiatives that supersede day-to-day duties; and (7) Building, maintaining, and adjusting multi-million dollar budgets in coordination with finance and accounting partners.
• Alternatively, the employer will accept a master’s degree or foreign equivalent in Engineering Management or a related field and 6 years of experience as a Marketing Data Analyst or in an occupation involving the reporting and analysis or large, disconnected datasets in the healthcare industry. Additionally, the applicant must have employment experience with: (1) SQL skills to accurately interpret and editing coding languages and scripts to extract large datasets and manipulate/analyze key findings; (2) Visualization tools (Tableau, DOMO, or Power BI) for summarized and detailed reporting; (3) Digital marketing metrics (CPM, CPA, CTR, and conversion rate) and Media Measurement Techniques; (4) Translating data and analytic findings and summaries to stakeholders and business partners alike; (5) Constructing presentations of self-performed analyses and business stories to executive-level audiences; (6) Ideating and partnering on strategic, enterprise-wide initiatives that supersede day-to-day duties; and (7) Building, maintaining, and adjusting multi-million dollar budgets in coordination with finance and accounting partners.

Benefits

• We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use.
• You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details.