Marketing Recruitment Specialist

Richmond, VA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own the end-to-end recruitment marketing for a trades-focused audience, from channel design to content that moves skilled trades candidates and real-time optimization with HR.

  • Own multi-channel recruitment marketing campaigns and content for trades talent
  • Measure performance and optimize spend, sources, and conversion across campaigns
  • Collaborate with HR to reprioritize roles and refine strategy

Job Description

Responsibilities

  • Build and run recruitment marketing campaigns across LinkedIn, Meta, job boards, and digital advertising channels
  • Target and attract skilled trades talent – HVAC techs, electricians, plumbers, and more
  • Create content that works: ads, social posts, landing pages, testimonials, and video concepts
  • Track what’s working (and what’s not): cost per applicant, conversion rates, source performance
  • Partner with HR and Talent Acquisition to prioritize roles and adjust strategy in real time
  • Help shape how ColonialWebb shows up as an employer in the trades

Requirements

  • 3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding
  • Experience managing performance-based marketing campaigns
  • Strong skills in campaign analytics, lead generation, and optimization
  • Ability to create compelling content and messaging for recruiting campaigns
  • Strong communication and collaboration skills

Preferred

  • Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences
  • Experience with programmatic advertising or geo-targeted recruiting campaigns

Benefits

  • A seat at the table to build something that directly impacts company growth
  • The ability to test, learn, and actually own recruitment marketing strategy
  • A team that values execution over theory
  • Competitive pay and benefits
  • 401(k) plan with company match
  • PTO and paid holidays
ColonialWebb logo

ColonialWebb

4.0 Glassdoor

Welcome to ColonialWebb - Where Excellence Builds Futures!At ColonialWebb, we don't just build buildings; we craft experiences. As one of the largest commercial and industrial MEP contractors in the Mid-South, we're the architects of innovation and reliability. Specializing in Construction, Service, Industrial Refrigeration, and Manufacturing, we're the trusted partner for businesses of all sizes, from dynamic startups to Fortune 500 giants.Our expertise knows no bounds. We install, maintain, and upgrade mechanical and electrical systems for America's most iconic buildings. From schools and museums to high-rise offices and hospitals, even industrial plants shaping industries from potato chips to computer chips - we're there, transforming visions into reality. Our comprehensive services span HVAC, Electrical, Refrigeration, Plumbing, and Building Automation, providing end-to-end solutions that exceed expectations.As part of the esteemed Comfort Systems USA family, our reach extends nationwide, giving us a strategic edge over local competitors. We leverage collective knowledge and cutting-edge technology to deliver projects of superior quality, performance, and safety. Success is guaranteed, no matter the scale or complexity of the project.Founded in 1972 and proudly headquartered in Richmond, VA, we've grown into a powerhouse with seven regional offices across Virginia, DC, and Maryland. Our close-knit team of nearly 1,600 passionate professionals embodies our Core Beliefs - Safety, Integrity, Empathy, and Urgency. We cultivate a culture of respect, care, and continuous improvement, aiming to be the most respected mechanical and electrical construction, building services, and industrial refrigeration provider in our markets.Join us on this journey as we work hard, stay safe, have fun, and create remarkable spaces that inspire progress and success. At ColonialWebb, we don't just build - we build legacies.

Founded in 1972
Henrico, Virginia, USA
615 employees (15 in marketing)
68% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
29.3K
Traffic Source Mix
Search
45.5%
Direct
34.2%
Referral
4.7%
Social
14.7%
Paid
0.8%

Headcount Trend

Current headcount: ~615