Responsibilities

• Build relationships with teammates across the company to uncover authentic stories, identify employee advocates, and bring our culture to life.
• Spend time in our offices, shops, and jobsites to learn firsthand what makes ColonialWebb different and capture photos, videos, and stories that resonate with future teammates.
• Develop and execute recruitment marketing campaigns across LinkedIn, Meta, job boards, and other digital channels.
• Manage and continually improve our careers page and recruitment marketing content.
• Own and evolve ColonialWebb's Employee Value Proposition (EVP), ensuring it reflects who we are and why people choose to build their careers here.
• Create compelling content including social posts, employee stories, testimonials, videos, landing pages, and recruiting campaigns.
• Partner closely with HR recruiters and hiring managers to understand hiring priorities, workforce trends, and recruiting opportunities.
• Support recruitment, hiring, and retention goals through strategic marketing initiatives.
• Monitor campaign performance and provide reporting and recommendations that improve results.
• Update recruitment and onboarding materials as our brand and employee experience continue to evolve.

Requirements

• 3+ years of experience in digital marketing, recruitment marketing, talent attraction, or employer branding
• Experience managing performance-based marketing campaigns
• Strong skills in campaign analytics, lead generation, and optimization
• Ability to create compelling content and messaging for recruiting campaigns
• Strong communication and collaboration skills

Preferred

• Experience marketing to skilled trades, construction, HVAC, mechanical, or industrial audiences
• Experience with programmatic advertising or geo-targeted recruiting campaigns

Benefits

• Competitive pay range of $65k-$80k!
• A seat at the table to build something that directly impacts company growth
• The ability to test, learn, and actually own recruitment marketing strategy
• A team that values execution over theory
• Competitive pay and benefits
• 401(k) plan with company match
• PTO and paid holidays