Responsibilities - Develop and maintain the company’s employer brand across digital and social platforms. - Create compelling content showcasing company culture, employee stories, benefits, and career opportunities. - Ensure consistent employer brand messaging across all recruitment materials and channels. - Plan and execute recruitment marketing campaigns to support hiring initiatives and workforce growth. - Manage job advertising strategies across job boards, social media, email campaigns, and other sourcing platforms. - Coordinate targeted campaigns for high-volume, hard-to-fill, and specialized roles. - Design and produce recruitment-related content including: Social media posts, Videos, Graphics, Career site content, Email campaigns, Event materials - Collaborate with internal stakeholders to gather employee testimonials and success stories. - Manage recruitment-focused social media channels and content calendars. - Monitor engagement metrics and optimize campaigns based on performance data. - Stay current on recruitment marketing trends, tools, and best practices. - Maintain and optimize the company careers page for engagement and conversion. - Improve the candidate journey through clear communication and engaging recruitment touchpoints. - Support initiatives that enhance candidate engagement and application completion rates. - Track and analyze recruitment marketing metrics such as: Source effectiveness, Application conversion rates, Campaign performance, Cost-per-applicant, Candidate engagement - Provide regular reports and recommendations to leadership and Talent Acquisition teams. - Support recruiting events including career fairs, campus recruiting, networking events, and virtual hiring events. - Assist with promotional materials and event marketing strategies. Requirements - Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field. - 2+ years of experience in recruitment marketing, digital marketing, talent acquisition, or employer branding. - Experience managing social media and digital advertising campaigns. - Strong written and verbal communication skills. - Proficiency with marketing and design tools (e.g., Canva, Adobe Creative Suite, or similar). - Experience with ATS platforms and recruitment advertising tools. Nice_to_have - Experience supporting healthcare, multi-site, or high-volume recruiting environments. - Knowledge of SEO, Google Analytics, and paid social campaigns. - Experience with CRM or recruitment marketing platforms.