Marketing and Public Relations Specialist

Lancaster, PA (On-site)

$18/hr – $27/hrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Water Street Mission’s marketing and communications as a Content Developer, shaping cross-channel stories and brand messaging.

  • Own marketing/communications calendar and content production across channels.
  • Must-have: Bachelor’s degree in communication and 3–5 years in fundraising/sales environment.
  • Standout: Cross-department collaboration with ministries, vendors, and campus partners.

Job Description

Responsibilities

  • Work with Dir. Marketing to create and manage marketing/communications calendar – including social media, email, in-house produced mailings, external media such as radio and billboards, and collateral materials for WSM Advancement (and, when needed, other WSM departments/ministries).
  • Support WSM communication efforts through the ongoing production of text, image and video content as needed. Communicate the brand in visual and verbal messages that are consistent across all print, electronic, and traditional media (TV, radio, newspaper, OOH) mediums. In order to achieve this:
  • Build relationships across campus, including meeting with our mission programs team, on a regular basis, to find opportunities for stories
  • Record and share findings with the rest of the advancement team after each meeting, including updated statistics
  • Interview staff, volunteers, guests, donors, and community partners, as needed, to develop stories.
  • Coordinate with in-house graphic designer, digital content marketing specialist, and external video vendors and photographers, when needed, to produce content pieces.
  • Proofread and edit content produced by other members of the team as needed.
  • Collaborate with Water Street’s ministries (Teen Haven, Compass, Water Street Health Services, Wonder Academy, and Outreach Center), alongside Dir. Marketing, to help them reach their growth goals.
  • Work with direct mail vendor to continuously push collateral and creative to be more on brand with Water Street Mission’s tone, look, and feel.
  • Continuously analyze the impact of Water Street Mission’s in-house and vendor-managed direct mail efforts
  • Assist Dir. Marketing with PR related efforts, including the creation of timely press releases, interviews, and pitching to the media

Requirements

  • Education: Bachelor's degree in communication or related field
  • Experience: 3 to 5 years of related work experience in a sales or fundraising environment an advantage
  • Skills: Strong time management, organizational, and independent decision-making skills
  • Skills: Creative and technical aptitude, with the ability to learn and use a variety of SaaS tools
  • Skills: Excellent verbal, written, and interpersonal communication skills, with a collaborative, customer-service mindset
  • Skills: Proficiency in Microsoft Office, especially Word and PowerPoint; Excel a plus
  • Skills: Integrity, sound judgment, and strong character and employment references
  • Skills: Experience with basic digital photo and video work is a plus
  • The Content Developer must be: - Willing to sign the Water Street Mission’s (WSM) Statement of Faith
  • A current and active member and/or regular attendee of a local church.
  • Able to fully support Water Street Mission’s core values and ministry philosophy.

Preferred

  • Experience with basic digital photo and video work is a plus

Benefits

    Water Street Mission logo

    Water Street Mission

    Water Street Mission exists to serve those experiencing homelessness and poverty in Lancaster County.

    Founded in 1905
    Lancaster, Pennsylvania, USA
    111 employees (3 in marketing)