Responsibilities

• Develop and execute integrated marketing plans (digital, print, and experiential) to increase foot traffic, vendor interest, and brand visibility.
• Create, schedule, and manage content across channels: social media (IG, FB, TikTok), email newsletters, website, and local print.
• Write press releases, media advisories, and pitch stories to local and ethnic media outlets; maintain media contact list.
• Manage influencer and community partnerships; coordinate cross-promotions with local organizations and artists.
• Lead paid social and digital ad campaigns: strategy, targeting, budget management, and performance tracking.
• Design or brief designers for promotional assets (posters, flyers, digital ads) ensuring culturally authentic visuals and messaging.
• Track campaign performance and attendee metrics; produce monthly reports with insights and recommendations.
• Coordinate on-site PR and guest/media hospitality at events; produce event-day social content and live updates.
• Support vendor recruitment marketing and onboarding materials.
• Represent the bazaar at community meetings and relevant events.

Requirements

• 2–4+ years marketing, communications, or PR experience, ideally with events, festivals, or community organizations.
• Strong written and verbal communication in English; Spanish bilingual.
• Proven experience managing social media and paid digital advertising.
• Experience writing press materials and successfully pitching media.
• Good project management skills; comfortable working weekends and event days.
• Proficiency with basic design tools (Canva, Adobe Spark) and email platforms (Mailchimp, Constant Contact).
• Familiarity with Latino communities, cultural nuances, and local media landscape.

Preferred

• Experience with event promotion for markets, festivals, or small-business ecosystems.
• Photography/video content creation skills (short-form video editing for TikTok/IG Reels).
• Existing media/influencer contacts in the region.
• Knowledge of community partnership development and grassroots outreach.