Responsibilities

• Analyze social media, email, and content performance using platform insights
• Identify trends, gaps, and opportunities for growth
• Develop and present recommendations to improve engagement and reach
• Assist in planning and creating social media content (including short-form video)
• Write and schedule posts aligned with target audiences
• Draft SEO-driven blog content
• Support email marketing campaigns (content and basic performance analysis)
• Monitor platforms like Qwoted for relevant media opportunities
• Identify and evaluate opportunities for Synaptic and clients
• Draft and submit media pitches

Requirements

• Student or recent graduate in Marketing, Public Relations, Communications, or related field
• Strong written communication skills
• Interest in social media, content creation, and/or PR
• Organized, proactive, and comfortable working both independently and collaboratively
• Curious mindset with a willingness to learn and contribute ideas

Preferred

• Experience with social media platforms or content creation tools
• Familiarity with SEO, blogging, or email marketing
• Interest in entrepreneurship, small business, or startups

Benefits

• Hands-on experience in marketing strategy, PR, and content creation
• Exposure to earned media and real-world pitching (Qwoted + SEMRush)
• Mentorship from Synaptic’s Chief Marketing Officer (Michigan State and Wayne State alumna) and leadership team
• A portfolio of real work including content, pitches, and strategic contributions
• Insight into how a growing company builds and scales its marketing function