MARKETING PROJECT & BUSINESS DEVELOPMENT COORDINATOR

Responsibilities

• Develop and execute multichannel marketing campaigns, including social media advertising campaigns, email marketing, print advertising, and digital advertising such as Google AdWords and Facebook Advertising.
• Manage marketing project timelines, budgets, and resources to ensure timely delivery of initiatives aligned with business objectives.
• Implement and optimize marketing automation tools and CRM systems to streamline lead nurturing, demand generation marketing, and customer engagement efforts.
• Conduct market research and web analytics reporting using tools like Google Analytics to identify trends, measure campaign performance, and inform data-driven decision making.
• Create compelling content for various platforms including website (WordPress), social media channels, email newsletters, and print materials; utilize copywriting skills to craft persuasive messaging.
• Collaborate cross-functionally with sales, product management, graphic design teams, and external partners to develop integrated marketing strategies that support business growth.
• Lead content marketing initiatives by managing content writing projects that enhance brand visibility and engagement across digital channels.
• Oversee advertising sales efforts by identifying new opportunities, negotiating deals, and expanding our reach through strategic partnerships.
• Design visual assets using Adobe Creative Suite for campaigns or promotional materials while ensuring brand consistency.
• Track campaign performance metrics through web analytics reporting tools; prepare reports on KPIs such as engagement rates, conversion rates, ROI, and other relevant data points.

Requirements

• Proven experience in managing marketing, advertising or public relations teams within a fast-paced environment.
• Demonstrated expertise in digital marketing including SEO (Search Engine Optimization), social media marketing (including social media advertising campaigns), performance marketing, and demand generation marketing strategies.
• Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress (including HTML basics), Google Analytics, Google AdWords, CRM systems (such as Salesforce or HubSpot), and marketing automation platforms.
• Experience in B2B marketing environments with a focus on product management or e-commerce is highly desirable.
• Skilled in content writing, copywriting for diverse audiences, web analytics reporting, and implementing cross-channel marketing tactics.
• Ability to lead teams effectively while managing multiple projects simultaneously; excellent organizational skills are essential.
• Knowledge of print advertising processes alongside digital channels to create cohesive campaigns that reach target audiences effectively.
• Familiarity with managing budgets for large-scale campaigns while maintaining a focus on ROI optimization.

Preferred

• Experience in B2B marketing environments with a focus on product management or e-commerce is highly desirable.