Marketing Programs Manager

USA (On-site)

$80K/yr – $100K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

  • Strategic Marketing Support
  • Partner with portfolio company leaders to understand business goals, target markets, and growth priorities
  • Translate company marketing strategies into actionable programs, campaigns, and initiatives
  • Provide marketing guidance and execution support across multiple portfolio companies and business units
  • Identify opportunities to improve marketing effectiveness and align activities with organizational objectives
  • Campaign and Program Management
  • Plan, manage, and execute integrated marketing campaigns from concept through completion
  • Develop and maintain project plans, timelines, and deliverables to ensure successful execution
  • Coordinate multiple concurrent marketing initiatives while balancing competing priorities
  • Ensure all marketing activities are completed on time, within budget, and in alignment with business goals

Requirements

  • Bachelor’s degree in marketing, communications, business, advertising, or related field
  • 4+ years or progressive marketing experience, including responsibility for digital marketing, media, campaign execution, communications, or related marketing programs
  • Demonstrated experience planning and executing multi-channel marketing campaigns (including digital, email, social media, content, paid media, and/or events)
  • Strong understanding of digital media, audience targeting, campaign optimization, and performance measurement
  • Experience using analytics and marketing performance data to evaluate campaigns and recommend improvements
  • Strong written and verbal communication skills with the ability to translate business objectives into executable marketing activities
  • Strong project-management skills with demonstrated ability to move initiatives from concept through execution and measurement
  • Comfortable working directly with sales, business development, executives, subject-matter experts, and external partners

Preferred

  • Experience working in an agency, medica, technology, B2B, professional-services, or other multi-client/multi-business environments
  • Experience with Google Analytics and digital advertising/measurement platforms
  • Experience with email marketing, content/blog marketing, digital media planning, paid media, and campaign optimization
  • Familiarity with CRM and marketing-automation platforms such as HubSpot, Salesforce, or comparable systems
  • Experience developing marketing dashboards and reporting campaign performance, conversion, pipeline, and ROI
  • Experience supporting events, webinars, product/service launches, or integrated campaigns
  • Exposure to technology, cybersecurity, managed services, government contracting, public-sector markets, or B2B services
  • Experience coordinating agencies, designers, freelancers, media partners, or other external resources
FRC logo

FRC

FRC was a research firm that has focused on the investment and asset management industry for more than 20 years. The Company provided investment professionals with unique and compelling data and analysis of industry trends and financial product performance. FRC's research studies and analysis, along with access to its analysts and subject matter experts, helped executives and senior management to make better product, strategy and distribution decisions. One of the greatest values FRC provided its clients is an independent and unbiased view of the current competitive landscape and an assessment of future market opportunities.At FRC, people were focused on delivering the insights that will help you drive your business. In November 2011, FRC was acquired by Strategic Insight which has since become a part of ISS Market Intelligence, a division of Institutional Shareholder Services (ISS).

Founded in 1987
Boston, Massachusetts, USA
281 employees

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

See all FRC salaries

Marketing Team

Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2

Headcount Trend

Current headcount: ~281

Recent News

FRC logo

Marketing Programs Manager

FRC · USA · On-site