FRC

Marketing Programs Manager

USA (Unknown)

$80K/yr – $100K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own and drive strategic marketing support across portfolio companies, translating strategies into executable programs and leading multi-channel campaigns from concept to completion.

  • Coordinate marketing activities with business goals and leadership while ensuring timely delivery
  • Collaborate with sales, executives, and external partners to optimize performance

Job Description

Responsibilities

  • Strategic Marketing Support
  • Partner with portfolio company leaders to understand business goals, target markets, and growth priorities
  • Translate company marketing strategies into actionable programs, campaigns, and initiatives
  • Provide marketing guidance and execution support across multiple portfolio companies and business units
  • Identify opportunities to improve marketing effectiveness and align activities with organizational objectives
  • Campaign and Program Management
  • Plan, manage, and execute integrated marketing campaigns from concept through completion
  • Develop and maintain project plans, timelines, and deliverables to ensure successful execution
  • Coordinate multiple concurrent marketing initiatives while balancing competing priorities
  • Ensure all marketing activities are completed on time, within budget, and in alignment with business goals

Requirements

  • Bachelor’s degree in marketing, communications, business, advertising, or related field
  • 4+ years or progressive marketing experience, including responsibility for digital marketing, media, campaign execution, communications, or related marketing programs
  • Demonstrated experience planning and executing multi-channel marketing campaigns (including digital, email, social media, content, paid media, and/or events)
  • Strong understanding of digital media, audience targeting, campaign optimization, and performance measurement
  • Experience using analytics and marketing performance data to evaluate campaigns and recommend improvements
  • Strong written and verbal communication skills with the ability to translate business objectives into executable marketing activities
  • Strong project-management skills with demonstrated ability to move initiatives from concept through execution and measurement
  • Comfortable working directly with sales, business development, executives, subject-matter experts, and external partners

Preferred

  • Experience working in an agency, medica, technology, B2B, professional-services, or other multi-client/multi-business environments
  • Experience with Google Analytics and digital advertising/measurement platforms
  • Experience with email marketing, content/blog marketing, digital media planning, paid media, and campaign optimization
  • Familiarity with CRM and marketing-automation platforms such as HubSpot, Salesforce, or comparable systems
  • Experience developing marketing dashboards and reporting campaign performance, conversion, pipeline, and ROI
  • Experience supporting events, webinars, product/service launches, or integrated campaigns
  • Exposure to technology, cybersecurity, managed services, government contracting, public-sector markets, or B2B services
  • Experience coordinating agencies, designers, freelancers, media partners, or other external resources

Salaries

Posted range

$80K/yr – $100K/yr

Taken straight from the job posting.

Marketing Programs Manager

FRC · USA · Unknown