Responsibilities

• Patient Marketing Program Execution
• Lead the development and execution of branded and unbranded patient marketing tactics across the Hemophilia portfolio
• Manage content creation, design, approval process, training, and execution of patient and nurse-targeted collateral
• Develop personalized content for various patient audiences and life stages across Hemophilia A and B
• Lead content planning and editorial calendar development for patient channels
• Ensure all materials meet patient needs, regulatory requirements, and brand messaging guidelines
• Patient Engagement & Program Management
• Execute lifecycle marketing initiatives focused on life-stage transitions (sports, college, new job) as key engagement moments
• Lead programs to reach non-engaged patients beyond existing chapter and camp engagements
• Execute peer mentorship programs and patient empowerment initiatives

Requirements

• Bachelor's degree required
• Minimum of 3+ years of experience in the biopharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, or project management
• Strong attention to detail and ability to manage multiple priorities simultaneously

Preferred

• MBA
• Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulatory Review Committee process
• Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
• Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives, including with Specialty Pharmacy, and Patient Support Services
• Experience supporting account planning execution with cross-functional field teams
• Demonstrated success in data analysis and performance optimization
• Experience working with Medical Affairs, Sales, and Market Access teams
• Hemophilia or rare disease experience
• Patient marketing and patient engagement experience in specialty care
• Experience with Patient Support Services and patient retention programs

Benefits

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.