Marketing Program Specialist

Cambridge, MA (Remote)

$66K/yr – $118K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid media campaigns for Akamai's cloud and security offerings across LinkedIn, Google, and programmatic channels.

  • Own end-to-end campaign execution and lead quality through focused targeting and testing.
  • Must-have: 2+ years in B2B digital marketing with hands-on LinkedIn/Google Ads experience.
  • Standout: Global coordination with regional teams and ABM initiatives.

Job Description

Responsibilities

  • Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
  • Managing daily performance of paid media budgets, to performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
  • Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets (UTMs, tracking pixels, creative specs) are delivered on time for global launches
  • Collaborating on the development of "Cloud-First" visual identities and messaging that resonates with developer-centric audience
  • Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
  • Working in tandem with regional marketing leads in EMEA, APJ, and ASIA to localize campaigns while maintaining a unified global brand voice
  • Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel, providing actionable insights to Product and Marketing leadership

Requirements

  • 2 years of relevant experience in Marketing, Communications, Business, or a related field and a Bachelor's degree or its equivalent
  • Experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
  • Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
  • Proficiency in project management tools (e.g. Jira, Asana, or Monday.com) to manage concurrent deliverables and global sprint cycles
  • Ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

Benefits

  • industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness; Eligibility requirements apply.
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Akamai

SECURE & OPTIMIZE YOUR DIGITAL INFRASTRUCTUREWelcome to Akamai Secure: Your Trusted Partner in Comprehensive IT and Cybersecurity Solutions.At Akamai, we understand the critical importance of safeguarding and streamlining your digital assets in today's rapidly evolving threat landscape. With our full-scale IT management, security and cybersecurity services, consulting expertise, and innovative software solutions, we empower businesses to enhance productivity, stay ahead of cyber threats, and protect their valuable data.

Founded in 2023
Newton Centre, Massachusetts, USA
4 employees

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Current headcount: ~4

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