Responsibilities

• Marketing Calendar & Program Leadership
• Own the annual marketing and business initiatives calendar, planning campaigns, launches, events, and strategic initiatives with the Technical Product Manager, Head of Growth, and leadership stakeholders.
• Lead complex, cross-functional programs from brief through close-out, defining workstreams, owners, dependencies, critical paths, decision points, and launch readiness, while maintaining visibility against time, budget, scope, and results.
• Plan resources against company priorities, managing team capacity, contractor hours, and agency resources, and making effective use of contracted capacity.
• Integrated Marketing Programs
• Lead integrated marketing programs across campaigns, events, social media, partnerships, public relations, and other growth initiatives.
• Develop new programs from concept through launch, including research, strategy, activation, measurement, and ongoing improvement.
• Oversee the development of branded experiences and assets across digital, physical, event, and partner channels.
• Partner closely with sales, product, and trip design to bring new products and campaigns to market and incorporate guest insights into future work.
• Measure program performance and use data and research to improve, redesign, scale, or retire the work.

Requirements

• 10+ years of relevant experience, with significant experience leading complex, multi-workstream, cross-functional programs in marketing or an adjacent field.
• Proven ability to take an ambiguous, multi-stakeholder initiative, turn it into a clear operating plan, and lead it through changing conditions without losing the outcome.
• Systems thinker who sees how work, people, dependencies, and decisions connect and designs practical systems that make complexity manageable.
• Sound judgment: you use data where it is useful, recognize when circumstances require a change in approach, and make good decisions without waiting for perfect information.
• Experience structuring teams around the work and managing agencies, contractors, and partners against priorities and budget.
• High accountability: you communicate early, surface risks before they become problems, and close loops without requiring follow-up.
• Strong relationship skills, with the ability to initiate outreach, build partnerships, and maintain external relationships that compound in value over time.
• Change management experience introducing new processes, roles, and ways of working while bringing people through the transition.
• Creative direction and people management experience, giving designers, writers, videographers, agencies, and other resources the context and direction to produce strong work.
• Hands-on experience with project and program management tools such as Asana, ClickUp, or similar.

Preferred

• Event production experience and a relationship with cycling or endurance sport (or genuine curiosity about why people fly across the world to ride bikes) are a plus.
• Experience in travel, hospitality, outdoor, or another operationally complex consumer business, or in organizational design or change programs, is a plus.

Benefits

• Competitive health care
• Dental and vision insurance
• Flexible Spending Accounts (FSA)
• Short Term/Long Term Disability
• Life Insurance
• 401(k) with company match
• Competitive Paid Time Off and Volunteer Time Off package
• Paid Holidays
• Flexible schedules
• Reward program for sustainable commuting to the office