Marketing Program Manager

Responsibilities

• Collaborate with Director of Marketing and Corporate Marketing Manager to develop marketing strategies, identify opportunities, and solve business challenges.
• Execute marketing plans and initiatives to drive sales performance while ensuring alignment with organizational priorities.
• Collaborate with operating managers to develop and oversee annual marketing plans, budgets, and major marketing investments with consideration to the market, customer, and competitive analysis.
• Develop and monitor marketing performance metrics and dashboards.
• Produce executive-level business reporting and provide data-driven marketing recommendations.
• Drive continuous improvement of marketing plans, processes, and initiatives.
• Identify artificial intelligence (AI) adoption and automation opportunities and evaluate emerging marketing technologies, trends, and best practices for potential implementation.
• Develop and implement promotional and media plans, including direct mailings, advertising, web marketing, digital marketing channels, tradeshows & customer events.
• Lead new product and new business introduction activities.
• Conduct market research to identify trends and competitive development in the relevant market segments.

Requirements

• Bachelor's Degree from a fully accredited college in Business Administration, Marketing, or other closely related field; and a minimum of four (4) years of directly related Marketing experience, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.
• Must maintain a valid driver’s license and satisfactory driving record.