Responsibilities

• Lead the development and execution of enterprise marketing programs that improve consistency, efficiency and effectiveness across pursuit and go-to-market activities.
• Build and scale pursuit marketing enablement programs, including frameworks, templates, tools and best practices that support high-quality, repeatable execution.
• Translate pursuit marketing experience into structured, usable resources that teams can adopt in real-world scenarios.
• Drive adoption and utilization of marketing programs and enablement platforms by aligning stakeholders, simplifying workflows and reducing friction.
• Partner with marketing, sales and business development leaders to identify gaps, inefficiencies and opportunities across the pursuit and marketing lifecycle.
• Define program goals, success metrics and adoption targets; track performance and continuously refine programs based on insights and feedback.
• Establish and maintain program roadmaps, governance models and workflows that support scalability and consistency.
• Collaborate across brand, content, digital and go-to-market teams to align outputs with program objectives and business priorities.
• Lead change management efforts tied to new processes, tools and ways of working—driving clarity, communication and sustained adoption.
• Identify and implement process improvements that increase speed-to-market, content reuse and overall marketing effectiveness.
• Develop and maintain playbooks, standards and documentation that elevate marketing and pursuit maturity across the organization.
• Provide regular updates and actionable insights to stakeholders on program performance, adoption and impact.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field required.
• 8 years of experience in program management, project management, or marketing operations.

Preferred

• Experience working in a complex, matrix organization is strongly preferred.
• Direct experience in pursuit marketing, proposal development or business development environments is strongly preferred.
• Proven ability to build and scale programs, frameworks or enablement resources — not just execute within them is strongly preferred.
• Experience driving adoption of new processes, tools or platforms across cross-functional teams is strongly preferred.
• Strong understanding of how marketing supports sales, pursuits and pipeline growth is strongly preferred.
• Demonstrated ability to identify inefficiencies and implement process improvements that drive measurable impact is strongly preferred.
• Strong program and project management skills with the ability to manage multiple, concurrent initiative is strongly preferred.
• Excellent written and verbal communication skills.
• Ability to think strategically while executing tactically.
• Strong collaboration and relationship-building skills.
• Ability to adapt to change and support continuous improvement.
• Experience working in a corporate marketing environment, preferred.
• Familiarity with marketing processes, workflows and integrated campaign execution, preferred.
• Experience supporting cross-functional or enterprise-level initiatives, preferred.