Marketing Program Director - B2B Biotherapies Programs - Remote

USA (Remote)

$110K/yr – $130K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise content marketing for scientific audiences, translating complex research into compliant, engaging content at scale.

  • Must-have: 5+ years in content marketing with team leadership.
  • Standout: Experience translating complex science for healthcare audiences.

Job Description

Responsibilities

  • Define and lead the enterprise content marketing strategy for scientific and biotherapies audiences with a digital-first approach.
  • Partner with subject matter experts to translate complex research and technical concepts into engaging, compliant, audience-specific content.
  • Oversee the planning, production, and distribution of content across Vitalant’s websites, social platforms, and partner channels.
  • Collaborate with Digital Marketing to ensure all content is optimized for SEO, user experience, and analytics visibility.
  • Implement scalable content systems and use AI-assisted tools (such as transcription, drafting, and workflow automation) to increase efficiency and accuracy.
  • Create compelling “proof stories” that showcase outcomes, partnerships, and scientific impact to elevate Vitalant’s thought leadership.
  • Manage program budgets and vendor partnerships to ensure fiscal accuracy and high-quality execution.
  • Track content performance metrics and refine strategies using data-driven insights.
  • Tailor complexity, tone, and style for scientific and professional audiences—maintaining credibility, clarity, and precision.

Requirements

  • Bachelor’s degree in marketing, business, communications, or related field or equivalent experience. Master’s degree strongly preferred.
  • Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred.
  • 5 years’ experience in content marketing and scientific communications (life sciences or healthcare preferred), with 3 years’ experience managing a team.
  • Demonstrated success leading multi-program portfolios and advising at the senior leadership level.
  • Proven ability to drive organizational alignment, influence across functions, and deliver results at scale.
  • Skills/Abilities: Exceptional strategic planning and program design capabilities.
  • Skills/Abilities: Strong analytical, organizational, and problem-solving skills.
  • Skills/Abilities: Executive-level communication and influence skills.
  • Skills/Abilities: Demonstrated ability to lead complex initiatives through collaboration and governance.
  • Skills/Abilities: Proficiency in digital platforms, analytics, and change management tools.

Preferred

  • Master’s degree strongly preferred
  • Advanced degree or certifications (e.g., PMP, Lean, Agile) preferred
  • Experience in life sciences/healthcare preferred

Benefits

  • Medical, dental, and vision insurance
  • 401K + 5% company match
  • Tuition assistance up to $5k per year
  • Free basic life and AD&D insurance
  • Free short-and-long-term disability insurance
  • Paid time off
  • Employee Resource Groups
  • Recognition and perks
Vitalant logo

Vitalant

Vitalant is one of the nation’s largest nonprofit blood and biotherapies healthcare organizations, providing hospitals and patients across the U.S. a safe blood supply, specialized laboratory services, transfusion medicine expertise and world-renowned research. Individuals generously donating blood, volunteering and giving financially are essential to our lifesaving mission.

Founded in 1943
Phoenix, Arizona, USA
1.9K employees (60 in marketing)

Traffic Signals

Monthly Visitors
610.1K
Monthly Google Ads Budget
$32.6K
Traffic Source Mix
Search
34.2%
Direct
59%
Referral
4.8%
Social
0.8%
Paid
1%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
53 (3% of company)
Median Career Experience
15.5 years
Median Tenure
6.6 years

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