Responsibilities

• Design agent onboarding materials from pre-made templates using Canva
• Produce weekly email campaigns using Constant Contact
• Create offering memorandums (OMs) for commercial and residential listings
• Design quarterly 2–4 page mailers for agent distribution
• Develop Instagram Reels — including concepts, scripts, and editing
• Manage and post consistently across all company platforms: Instagram, Facebook, YouTube, TikTok, LinkedIn
• Support buildout and management of an upcoming WhatsApp Business profile
• Develop content calendars, captions, and hashtag strategies
• Travel to all new listings for drone photography, property interior/exterior photos, and floor plan capture (using company-provided app)
• Edit all photos to brand standards prior to use in listings or marketing materials

• Plan, launch, and optimize Meta (Facebook/Instagram) ad campaigns
• Use AI tools (e.g., Claude, ChatGPT, or similar) to accelerate content production, generate subject lines, ad copy, catchphrases, and marketing concepts
• Apply AI for editing assistance, coding support for marketing pages, and idea generation

Requirements

• Constant Contact — email campaign creation and list management
• Meta Ads Manager — campaign setup, targeting, and optimization
• Canva — design of marketing materials, templates, and social assets
• Drone operation — FAA Part 107 certification preferred or willingness to obtain
• AI tools — working knowledge of AI platforms for content and workflow efficiency
• Photo editing software — ability to edit and retouch property photos
• Strong communication skills — written and verbal
• Website management — ability to edit and update company website content, basic understanding of domain and hosting settings, or willingness to use AI tools to accomplish these tasks independently
• Bachelor's degree in Marketing, Business, Communications, or related field preferred
• Experience in real estate marketing or a similar industry is a plus

• Demonstrated ability to manage multiple projects and deadlines independently
• Must have a reliable personal vehicle — travel to listings is required
• Creative thinker with strong attention to detail and brand consistency

Preferred

• Creative thinker with strong attention to detail and brand consistency

Benefits

• Professional camera and drone equipment
• Dedicated desk and Mac computer for editing and design
• Company email account
• Company-paid subscriptions to all required platforms
• Willingness to invest in additional tools as the role evolves