Own the end-to-end website pipeline from data to live pages, combining AI, content ops, and experimentation to boost conversions.

• Data-to-Web Automation: Build the data-to-content workflow from Sigma analysis through Claude drafting and Sanity publishing.
• AI Tooling & Adoption: Create prompts, Claude Skills, and integrations so non engineers can run the pipeline.
• Conversion & Pipeline Impact: Optimize page performance, run A/B tests, and tie experiments to pipeline metrics.
• Free Trial Experience: Rebuild the trial flow to increase the conversion rate from trials to qualified opportunities.
• Ship Web Pages with Product Marketing: Page Production: Partner with Product Marketing to design, build, and launch pages without a separate dev cycle.
• Component Library: Build and maintain reusable components that enable PMM to ship pages faster.
• Site Quality: Own performance, accessibility, and SEO for the marketing site.
• Enable Sales with AI: GTM Resource Library: Use AI to build a portfolio of battlecards, customer one-pagers, microsites, and sales tools at a pace and cost that wasn't possible before.
• Claude for Sales: Build the prompts, workflows, and Skills that let an AE generate the right document at the right moment without filing a marketing ticket.
• Adoption Tracking: Document which AI workflows actually pay off. Retire the ones that don't.