Responsibilities

• a. Serve as the primary marketing owner for assigned products and future product offerings.
• b. Develop and execute product marketing strategies that support growth, adoption, and profitability.
• c. Lead go-to-market planning and execution, including positioning, messaging, audience targeting, value proposition development, and channel recommendations.
• d. Evaluate product and campaign performance to identify opportunities for growth, optimization, and increased customer engagement.
• e. Recommend and implement marketing strategies, promotional offers, cross-sell initiatives, and messaging enhancements.
• f. Define, maintain, and report on product and campaign key performance indicators (KPIs).
• g. Develop dashboards and reporting to track performance by product, channel, audience, and campaign.
• h. Translate marketing and customer data into actionable recommendations for leadership and stakeholders.
• i. Serve as the primary administrator for marketing automation platforms and customer journey development.
• j. Design and optimize automated onboarding, cross-sell, retention, and re-engagement campaigns.

Requirements

• 1. Post-high school education and/or two years of experience in marketing, product marketing, marketing analytics, digital marketing, business analysis, or a related field.
• 2. Speak, read, and write English is essential.
• 3. Excellent computer skills in Microsoft Word, Excel, PowerPoint, and related business applications.
• 4. Experience with marketing automation platforms, CRM, analytics, and reporting platforms preferred.
• 5. Strong analytical, problem-solving, organization, and project management skills.
• 6. Effective oral and written communication skills.
• 7. General areas of competency include decision making, dependability, ongoing development, interpersonal skills, prioritizing, problem solving, teamwork, self-sufficiency, attention to detail, time management, and the ability to learn and apply new technologies.
• 8. Normal working days are Monday through Friday (40 hours). Some overtime (weekends, nights, and/or holidays) may be required by supervisor(s).
• 9. Must be capable of working with and maintaining the confidentiality of sensitive information.
• 10. Ability to travel as needed.