Marketing Product Manager - New Product Development at Placon Corporation | Madison, WI

Placon Corporation

Marketing Product Manager - New Product Development

Madison, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end product development and GTM execution for assigned product lines, aligning cross-functional teams and market readiness.

Lead product development projects and define launch plans, timelines, and budgets.
Drive go-to-market messaging, sales tools, training, and sample kits for key product lines.

Job Description

Responsibilities

Lead and manage product development projects for assigned product lines
Create and execute product plans, timelines, budgets, and launch materials
Develop and implement go-to-market strategies, including messaging, sales tools, training, and sample kits
Collaborate with cross-functional teams to achieve project goals and milestones
Interface with sales, brokers, and customers to gather insights and drive development
Manage product lifecycle including forecasting, launches, and SKU rationalization
Partner with pricing to ensure profitable growth and margin targets
Support marketing initiatives including campaigns, PR, trade shows, and digital content

Requirements

Bachelor's degree in Marketing, Business, or a related field
3–5 years of product management experience in a B2B environment (plastics, packaging, or foodservice preferred)
Experience with product development processes and stage-gate methodologies
Strong leadership and cross-functional collaboration skills
Excellent communication skills across all levels of an organization
Ability to manage multiple projects and prioritize effectively
Strong analytical skills with experience in financial and sales data

Preferred

Knowledge of thermoforming processes
Experience with tools like Salesforce, Oracle, Trello, and WordPress
Ability to pivot quickly based on business and customer needs
Self-starter who works independently and proactively

Benefits

Competitive compensation and strong benefits package
Growth-focused culture with opportunities for professional development
Opportunity to lead impactful product launches from concept through commercialization
Collaborate across marketing, sales, engineering, and manufacturing
Influence product strategy and long-term business growth

Placon Corporation

Apply for jobs at: https://www.indeed.com/cmp/Placon-Corporation/jobsPlacon, headquartered in Madison, WI, designs and manufactures unique thermoformed and injection molded plastic packaging products that are built with the end-user in mind. Founded in 1966, Placon operates with the same Midwestern values and engineering spirit that the company was built on. Within the medical device, food and retail markets, Placon offers true custom-designed packaging and creative, off-the-shelf solutions with capabilities from design, prototyping, tool design and build, thermoforming, injection molding, pre-print, labeling and other decorating services. Known as one of the top 20 thermoformers in the US according to Plastics News, Placon provides inspired packaging designs that are attractive, protective, functional and intuitive. Sustainably-minded, the company built a recycling and extrusion facility that takes discarded PET (#1 resin ID code) bottles and thermoforms and transforms them into new packaging.

Founded in 1966

Madison, Wisconsin, USA

365 employees (24 in marketing)

www.placon.com