Marketing & Practice Relations Specialist

Greenville, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing leadership for an oral surgery practice, owning campaigns, referrals, events, and local market growth.

  • Own full-spectrum marketing initiatives, including referrals outreach, CE events, and content development.
  • Must-have: 2–5 years in healthcare marketing with HIPAA awareness.
  • Standout: Experience coordinating CE events and sponsorships.

Job Description

Responsibilities

  • Lead and manage all aspects of marketing, including referral outreach, digital campaigns, CE events, study clubs, and content development.
  • Develop and execute localized marketing strategies aligned with practice growth goals.
  • Identify and implement opportunities to support year-over-year consult growth and expansion into new markets.
  • Ensure brand consistency across all communication channels and campaigns.
  • Plan and conduct referral visits to strengthen and expand referral relationships.
  • Coordinate and execute continuing education (CE) events, study clubs, and referral engagement initiatives.
  • Build and maintain partnerships with local representatives to support sponsorships, event planning, and community outreach.
  • Develop and manage social media and digital content calendars.
  • Prepare and distribute digital and print marketing materials.
  • Design collateral using Canva and/or Adobe Creative Suite.
  • Partner with SEO, CRM, and website vendors to ensure strong online visibility.
  • Monitor online review platforms (Google, Healthgrades, Yelp) and escalate feedback as needed.
  • Provide monthly reports on: Marketing initiatives, Referral performance, Campaign ROI, Digital engagement metrics, Strategic growth plans
  • Maintain regular communication with surgeons, practice leaders, regional directors, and administrative teams.
  • Attend and actively participate in leadership calls and meetings.
  • Complete special projects as assigned.

Requirements

  • Highschool diploma or equivalent – required
  • Bachelor’s degree in marketing, Communications, Public Relations, Business Administration, or a related field — required
  • 2–5 years of professional experience in marketing, communications, or public relations.
  • Experience in a healthcare or medical practice environment — preferred
  • Strong understanding of HIPAA regulations and patient privacy compliance in marketing communications — required or must be obtained upon hire
  • Skills/Abilities: Strong creative, strategic, and analytical thinking skills.
  • Skills/Abilities: Proven project management skills with the ability to manage multiple priorities.
  • Skills/Abilities: Excellent written and verbal communication skills.
  • Skills/Abilities: Proficiency in Microsoft Office, Canva, and Adobe Creative Suite (Illustrator, Photoshop).
  • Skills/Abilities: Familiarity with social media platforms, digital marketing strategies, and basic SEO principles.
  • Skills/Abilities: Strong attention to detail and ability to work independently in a fast-paced environment.
  • Skills/Abilities: Ability to build and maintain strong internal and external relationships.
  • Skills/Abilities: Comfortable with public speaking and event coordination.
  • Skills/Abilities: Willingness to travel locally and overnight as needed to support adjacent markets.

Preferred

  • Experience in a healthcare or medical practice environment — preferred

Benefits

  • We offer Medical, Dental, and Vision Insurance plans to our full-time employees.
  • Two out of the three medical plans offered include Health Savings Account (HSA) eligibility.
  • Company-paid Life, AD&D and Long-Term Disability coverage.
  • Additional Voluntary Life and AD&D Insurance for you and your family!
  • Voluntary Short-Term Disability Insurance available to you as well
  • Dependent Care Flexible Spending Account (FSA) offered.
  • Immediately begin saving for retirement through our 401(k) starting with very first paycheck!
  • Employer 401(k) contribution and Profit Sharing after six months of employment
  • PTO and 8 Paid holidays for fulltime employees!
Oral Surgery Partners logo

Oral Surgery Partners

4.1 Glassdoor

Oral Surgery Partners is an oral surgery practice management company that was formed to provide professional management services for leading oral diagnostic and surgical practices for any issues that affect the mouth, teeth, and facial region. The initial practice supported by OSP is Midwest Oral Maxillofacial & Implant Surgery (“Midwest”). Midwest was founded by Dr. Michael Parsons in 2000.

Founded in 2019
Chesterfield, Missouri, USA
103 employees (11 in marketing)
66% recommend to a friend

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
26.4%
Direct
50.4%
Referral
5.6%
Social
16.2%
Paid
1.4%

Headcount Trend

Current headcount: ~103

Marketing Team

Marketing Team Size
11 (11% of company)
Median Career Experience
7 years
Median Tenure
2 years

Funding

Total Funding
$75M
Last Raise
$75M
Debt Financing, 2 years ago

Funding History

  • Jun 2024
    Debt Financing • $75M

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