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Prism Vision Group

Marketing Physician Liaison

Berkeley Heights, NJ (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the referral growth engine for a regional ophthalmology network, balancing new-source acquisition with relationship expansion and market development to hit volume targets.

  • Growth Partnerships: Identify and secure new referral sources while expanding existing relationships to sustain volume.
  • Market Development: Represent the practice at events and community partnerships to widen the referral base.
  • Performance Execution: Track referral metrics and drive campaigns with leadership alignment to improve outcomes.

Job Description

Responsibilities
  • Identify, target, and secure new referral sources to consistently increase referral volume and patient growth.
  • Strategically manage and expand existing relationships to maximize referral potential and long-term loyalty.
  • Lead proactive sales initiatives that build brand visibility, improve provider perceptions, and drive measurable growth.
  • Engage referral decision-makers—including physicians, office managers, and referral coordinators—through frequent, value-driven outreach and relationship-building.
  • Position the practice as the referral partner of choice by showcasing service excellence, patient outcomes, and provider support.
  • Track performance metrics, analyze referral trends, and deliver actionable insights to refine growth strategies.
  • Represent the practice at trade shows, networking events, and community partnerships to expand the referral base and capture new opportunities.
  • Actively pursue untapped business opportunities and drive market development within the medical and healthcare community.
  • Partner with leadership to execute strategic growth campaigns aligned with the organization’s business objectives.
  • Maintain strong follow-up and accountability to ensure referral satisfaction and continued volume growth.
Requirements
  • Education: Bachelor’s degree, or equivalent education/experience
  • Experience: 1–2 years of sales or marketing experience required; healthcare sales experience strongly preferred.
  • Proven track record in sales, business development, or account management with measurable results.
  • Ability to identify decision-makers, uncover needs, and deliver persuasive messaging that drives referrals.
  • Knowledge of HIPAA guidelines, practices, and procedures.
  • Exceptional relationship-building, negotiation, and closing skills.
  • Excellent presentation and communication skills, confident in influencing both small and large audiences.
  • Organized and results-driven, with the ability to prioritize, manage a pipeline, and hit growth targets.
  • Familiarity with medical billing, EMR/PMS, and CRM systems preferred.
  • Highly professional, goal-oriented, and adaptable with strong business judgment.
  • Road warrior mentality with expectations to be away from the desk and conducting site visits and events 80% of the time (typically not overnight travel)
  • Self-starter with resilience, persistence, and the drive to exceed growth objectives.
Preferred
  • Familiarity with medical billing, EMR/PMS, and CRM systems preferred
  • Road warrior mentality with expectations to be away from the desk and conducting site visits and events 80% of the time (typically not overnight travel)
  • Self-starter with resilience, persistence, and the drive to exceed growth objectives.
Prism Vision Group logo

Prism Vision Group

2.7 Glassdoor

PRISM Vision Group® is the largest vertically-integrated independent ophthalmology administrative services organization (ASO) operating exclusively on the east coast. PRISM comprises 91 locations, 177 providers and more than 1300 employees throughout New Jersey, Pennsylvania, Delaware, Virginia, Maryland and the District of Columbia. PRISM Vision Group is a physician-led organization with a mission to support ophthalmology practices in providing patients with world-class, comprehensive eye care and to build an unrivaled practice environment for its network of affiliated physicians and employees.

Founded in 2008
New Providence, New Jersey, USA
278 employees
prismvisiongroup.com
39% recommend to a friend
39% CEO approval

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6K
Traffic Source Mix
Search
30.5%
Direct
45.6%
Referral
7.2%
Social
15%
Paid
1.6%

Headcount Trend

Current headcount: ~278

Recent News

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Prism Vision Group logo

Marketing Physician Liaison

Prism Vision Group · Berkeley Heights, NJ · On-site