Marketing Performance Manager

Responsibilities

• Analyze marketing, sales, promotional, customer, and loyalty data to identify trends, opportunities, and areas for improvement.
• Evaluates campaign and promotional performance, including sales lift, engagement, redemption, conversion, and return on investment (ROI).
• Prepare post-campaign analyses and communicate findings and actionable recommendations to stakeholders.
• Evaluate customer behavior, acquisition, retention, shopping frequency, and lifetime value.
• Partner with cross-functional teams to support marketing strategy, business planning, and performance improvement.
• Assist with marketing budget tracking, spending analysis, invoices, and forecasting in partnership with Finance.
• Collaborate on reporting processes, workflows, and automation to reduce manual effort.
• Support internal and store-facing communications, special projects, and other marketing initiatives as needed.

Requirements

• 4–7 years of relevant experience in marketing, business reporting, customer insights, or a related field.
• Experience analyzing marketing, customer, sales, promotional, loyalty, or CRM data.
• Bachelor’s degree in marketing, Business, Finance, Economics, Statistics, or a related field preferred; equivalent experience may be considered.
• Retail, grocery, consumer, or multi-location business experience preferred.
• Advanced Microsoft Excel skills and strong quantitative and analytical abilities.
• Ability to interpret data and translate findings into clear, actionable recommendations.
• Understanding of marketing KPIs, campaign performance, customer engagement, and ROI.
• Strong attention to detail, organization, and project management skills.
• Effective written and verbal communication skills.
• Ability to collaborate across departments and improve processes.