Marketing and Partnerships Manager

Jefferson, GA (On-site)

$80K/yr – $100K/yrManagerFull time

Posted 2 months ago

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Job Summary

Own the local sponsorship revenue engine and community presence for a weekend marketplace, turning partnerships, events, and brand reputation into measurable foot traffic and bookings.

  • Sponsorship & Partnerships Revenue: build and close sponsorships, on-site media, and activations with uncapped commission, renewals, and a growing pipeline.
  • Events & Community Presence: own the annual calendar and activations, drive attendance lift and earned media with operations handling execution.
  • Marketing Direction: set standards and supervise contracted production across social, content, site updates, and paid media.

Job Description

Responsibilities

  • Sponsorship & Partnerships Revenue (Commissioned) Package, price, pitch, and close sponsorships, on-site media placements, and brand activations with local and regional advertisers. You build this revenue line from the ground up and earn uncapped commission on every dollar you close. You'll manage renewals, grow the book, and develop a pipeline we can track and forecast.
  • Events & Community Presence Own the annual events calendar, signature market weekends, seasonal promotions, and community activations. You develop the strategy and partnerships; our Operations team handles execution on the ground. You're accountable for results: attendance lift, community engagement, and earned media.
  • Marketing Direction Direct contractors and AI tools across social media, content, website updates, and paid media. You set standards, review work, give direction, and hold the output to a measurable bar. This is not a content creation role. Production is contracted out, and your job is to lead it.
  • Brand & Reputation Own how La Vaquita shows up in public: online reviews, ratings, local media coverage, and community relationships. You're the market's commercial voice and you protect and grow our brand equity.
  • Weekly Scorecard Ownership Track and report on foot traffic trends, campaign performance, sponsorship pipeline, and review ratings. You own the numbers and the narrative: what's working, what's not, and what you're doing about it.

Requirements

  • Local. Based in or within commutable distance of Jefferson, GA.
  • Bilingual preferred. Spanish and English fluency is strongly preferred and required for candidates whose background doesn't otherwise demonstrate deep credibility with Hispanic audiences and advertisers.

Nice to Have

  • Bilingual preferred. Spanish and English fluency is strongly preferred and required for candidates whose background doesn't otherwise demonstrate deep credibility with Hispanic audiences and advertisers.
  • Local. Based in or within commutable distance of Jefferson, GA.
  • Likely Backgrounds: Local radio, TV, or outdoor advertising sales. Sports or venue sponsorship. Festival, fair, or events partnership management. Shopping center or mall marketing. Chamber of commerce or tourism roles.

Benefits

  • Health insurance with half of premiums company-paid
  • PTO
  • paid holidays
  • sick leave
  • a 401(k)
La Vaquita Flea Market logo

La Vaquita Flea Market

La Vaquita Flea Market, formerly known as Pendergrass Flea Market - La Vaquita, has been a premier shopping destination providing commerce opportunities and employment to the residents of Pendergrass and the people of North Georgia since 1992.The Market has always been a center for Latin American cultures and a proud space that boosted Latino-owned small businesses and fostered community-centered innovation. While continuing its tradition as a Latin American style market with an ever-increasing Latino presence, La Vaquita also includes plenty of vendors and visitors from all ethnicities. Many people who attend La Vaquita Flea Market have grown up visiting as children and now take their own children as well, making it a cross-generational community experience and family tradition. Over the years, the market has grown in both size and cultural scope. Today La Vaquita Flea Market is the largest indoor flea market in the country, hosting 30,000-weekend visitors. A home to vendors and visitors from across the world, the family-friendly destination boasts over 800 selling spaces. The market has become a one-stop-shop for everyone, including seasonal fruit and vegetables, food and drink, art, furniture, toys, pets, and original merchandise. La Vaquita Flea Market takes great pride in its Latin American roots and celebrates making the marketplace a melting-pot community for people of all backgrounds and cultures living in Georgia and neighboring states.

Founded in 1992
Pendergrass, Georgia, USA
30 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
27%
Direct
48.7%
Referral
6%
Social
16.8%
Paid
1.4%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
1 (3% of company)