Responsibilities

• Building funnel reports across lead stages, conversion rates, velocity, and pipeline contribution
• Reconciling CRM, marketing automation, BI, finance, and sales data
• Diagnosing conversion-rate drops and data gaps between marketing and sales views
• Forecasting pipeline contribution and translating insights into planning decisions
• You will be asked to explain workflows specifically within: funnel reporting, pipeline attribution, sales/marketing data reconciliation, and planning feedback loops.

Requirements

• 6+ years in marketing analytics, demand-generation analytics, or marketing operations reporting in a B2B revenue environment
• Direct, hands-on experience in funnel reporting, pipeline attribution, sales/marketing data reconciliation, and planning feedback loops
• Experience making or influencing decisions related to metric definitions, attribution assumptions, reporting audiences, data-quality thresholds, forecast assumptions, and next-quarter recommendations
• Familiarity with tools such as: Salesforce, Tableau, Power BI, Looker, Marketo, HubSpot, Excel, Google Sheets, Snowflake, Domo
• Strong ability to clearly explain workflows, decisions, and reasoning
• Experience owning or directly executing these workflows in a real production environment
• Experience working cross-functionally with HR, legal, payroll, finance, HRIS, business leaders, people managers, or compensation committee stakeholders as relevant to the workflow