Marketing & Outreach Manager

Bloomington, MN (Hybrid)

$57K/yr – $75K/yrMid Level3+ years expFull time

Posted 9 hrs ago

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Job Summary

You will own the outreach, referral relations, and community engagement program, driving strategy, execution, and measurement across growth-oriented campaigns and partnerships.

  • Lead outreach accountability and performance measurement
  • Build and sustain referral networks and community partnerships
  • Represent the organization at events and in communications to raise visibility

Job Description

Responsibilities

  • LMA (Lead, Manage, Accountability): Lead, manage, and hold assigned outreach and marketing activities accountable.
  • Establish departmental goals, priorities, and performance expectations that support organizational service, growth, and accountability.
  • Track outreach initiatives, projects, and key performance indicators with integrity, accuracy, and transparency.
  • Ensure alignment between outreach activities and organizational goals while taking ownership of outcomes and follow-through.
  • Participate in EOS processes, including Rocks, scorecards, and L10 meetings, demonstrating awareness, collaboration, and resilience in problem-solving.
  • Referral Relations: Develop and maintain relationships with referral partners and community stakeholders.
  • Conduct regular outreach and follow-up with active referral sources in a manner that reflects service, professionalism, and respect.
  • Re-engage inactive referral partners with awareness, empathy, and a solutions-focused approach to renewed collaboration.
  • Maintain a structured outreach system to track interactions, follow-up activities, and relationship status with integrity and accountability.
  • Serve as a primary point of contact for referral partner inquiries and relationship-building activities, demonstrating ownership and responsiveness.

Requirements

  • - Bachelor's degree in Marketing, Communications, Public Relations, Human Services, Business, or related field; or equivalent experience.
  • - Minimum of 3 years of experience in outreach, community relations, healthcare marketing, communications, relationship management, or a related field.
  • - Exceptional interpersonal and communication skills.
  • - Demonstrated ability to build and maintain professional relationships.
  • - Strong organizational and project management skills.
  • - Ability to work independently and manage multiple priorities.

Preferred

  • - Preferred: Experience in behavioral health, healthcare, nonprofit, or human services environments.
  • - Preferred: Experience working with referral networks, community partners, or healthcare systems.
  • - Preferred: Familiarity with CRM systems, outreach tracking tools, and reporting.
  • - Preferred: Experience with public speaking, presentations, and community engagement activities.

Benefits

  • - Medical, dental, and vision coverage
  • - Long-term disability insurance
  • - Employer-paid life insurance
  • - Generous 401(k) match with immediate vesting
  • - Paid time off
  • - Flexible hours

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