Marketing and Outreach Coordinator

Responsibilities

• The Marketing and Outreach Coordinator develops and implements marketing and outreach strategies for Eden Prairie Schools. Using a deep understanding of digital marketing trends and strategies, while working closely with school and program teams, this individual increases awareness of and enrollment in schools and programs and builds mutually beneficial relationships that ensure continued growth.
• Creating and/or executing strategic marketing and communications plans
• Reaching diverse audiences through personalized and equitable communication
• Serving as a key point of contact for a program or service
• Collaborating with cross-functional teams
• Coordinating and managing multiple large-scale projects simultaneously, including on tight deadlines and at a fast pace
• Building relationships with and supporting key stakeholders and department leaders

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Sales, Business, Entrepreneurship, or a related field and 2 years experience preferred.
• 3-5 years of experience required for those without a degree.
• Exceptional customer service, outreach, engagement, and relationship-building skills
• Evidence of developing effective strategies to reach diverse audiences online
• Effective management of SEO and digital advertising, including proficiency in social media platforms and email marketing software
• Understanding and using digital analytics and tools to increase effectiveness of digital strategies, including Google Analytics, Meta advertising and other tools
• Strong grammar, spelling, punctuation and proofreading skills
• Strong writing and editing skills; ability to create engaging, clear and error-free content for use across platforms in a timely fashion
• Understanding of web design principles and user experience best practices
• Evidence of dependability, accuracy, attention to detail, critical thinking, meeting deadlines, and project management and problem-solving skills

Benefits

• Life Insurance Life insurance fully paid by the employer for an amount equal to twice the employee's annual salary
• Long Term Disability Insurance Long term disability fully paid by the employer.
• Medical/hospitalization insurance available per EPSS agreement
• District contribution up to $1,673 per month for family coverage
• Dental Insurance Dental insurance is fully paid by the employer for family coverage
• Sick Leave 14 days per year cumulative to 254 days
• Tuition Reimbursement 50% tuition for up to 9 credits per fiscal year for pre-approved coursework