Marketing Ops Specialist

Burbank, CA (Hybrid)

$72K/yr – $91K/yrMid Level4+ years expFull time

Posted 4 days ago

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Job Summary

Own end-to-end Salesforce CRM workflows for post- and pre-purchase funnels, product SKUs, and cross-functional project execution, while delivering data-driven marketing improvements.

  • Manages Salesforce CRM records for funnel and product data to support smooth customer journeys
  • Leads cross-functional initiatives and data-driven testing to optimize campaigns

Job Description

Responsibilities

  • Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
  • Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
  • Implement new product skus & product variants into SalesForce CRM, from sku creation, pricing review, to order form record creation.
  • Work with Marketing leads on various projects in order to create & manage JIRA tickets for Copy, Design, and Web Development, contributing to their successful execution and achieving project objectives in a timely manner.
  • Conduct A/B tests within VWO to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance.
  • Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions.
  • Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment.

Requirements

  • 2-4+ years experience working day-to-day with Salesforce CRM, Project Management & ticketing softwares.
  • Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues.
  • Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes.
  • Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks.
  • Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success.
  • Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges.
  • Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives.
  • Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency.
  • Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success.
  • Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions.

Benefits

  • Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
  • Annual bonus
  • We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
  • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
  • Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
  • Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
  • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
  • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
  • Potential for quarterly KPI bonuses.
Golden Pet Brands logo

Golden Pet Brands

Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents, and rewarding for pets, through product excellence, education, and storytelling.

Founded in 2017
45 employees (9 in marketing)

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
8 (18% of company)
Median Career Experience
14.5 years
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
3