Responsibilities

• Marketing Execution and Campaign Delivery – Own execution of marketing campaigns, launches, and promotional initiatives
• Build and manage timelines ensuring all deliverables are completed on schedule
• Coordinate across Marketing, Creative, Tech, and Customer Success teams
• Product Development and Launch Operations – Support operational execution of product development initiatives including new offers, bundles, and funnel updates
• Coordinate timelines and deliverables across product, marketing, and tech teams
• Ensure successful launch and rollout of new product initiatives
• CRO and Funnel Operations – Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
• Ensure all tests are properly scoped, quality checked, and launched
• Support continuous optimization of funnels and customer journeys
• Rebrand Initiative Execution – Support and coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints

Requirements

• 3 to 6 plus years of experience in Business Operations, Marketing Operations, Marketing Project Management, or Growth CRO Operations
• Experience working in a DTC, eCommerce, or direct response marketing environmenT
• Proven experience managing cross functional initiatives across marketing, product, and operations
• Experience working with tech and development teams including requirements, tickets, QA, and launches
• Experience with project management tools such as Wrike, Asana, Monday, ClickUp
• Strong organizational, communication, and execution skills
• Experience supporting or executing a rebrand initiative across marketing and product environments

Preferred

• Experience with subscription or free trial business models
• Exposure to CRO testing including landing pages, checkout flows, and offers
• Familiarity with email and SMS platforms such as Klaviyo or Maropost
• Experience working in lean, fast paced, or turnaround environments

Benefits

• A healthy work/life balance and flexible schedule
• Remote / virtual work from home position
• Medical, dental, vision insurance (full time only)
• 401K Retirement Plan (full time only)
• Life and disability insurance (full time only)
• Flexible PTO (full time only)
• Paid travel
• Performance based bonuses
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!