Marketing Ops Manager, Tech & AI

Webster, MA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Lead marketing operations and analytics for a tech stack focused on tracking, integrations, and AI-powered workflows.

  • Own tracking signals, GTM, and attribution across channels.
  • Must-have: GTM + AI-workflow automation experience.
  • Standout: cross-tool integration ownership with 6sense, Goldcast, Reachdesk.

Job Description

Lead marketing operations and analytics for a tech stack focused on tracking, integrations, and AI-powered workflows.

Responsibilities

  • Tracking & Attribution
  • Ensure we’re capturing the right signals across the funnel - intent and engagement, not just clicks and form fills
  • Set up and maintain Google Tag Manager across our web properties, including conversion signals for paid and organic channels
  • Manage our consent management platform and keep it aligned with privacy requirements
  • Keep HubSpot and Salesforce campaign attribution accurate
  • Own the health of our key tool integrations: 6sense, Goldcast, Reachdesk, and connected platforms
  • Evaluate and lead the technical setup of new tools as the stack evolves; integration requirements, configuration, documentation
  • Support the rollout and documentation of new tools as the stack evolves
  • Identify where the marketing team is spending time on repetitive manual work and fix it
  • Build lightweight automations using no-code and low-code tools (n8n, Zapier, Make, or similar)
  • Explore and implement AI tools that save the team time - prompting, workflows, content ops
  • Share what you build and what you learn - upskilling the team is part of the job

Requirements

  • 3+ year of experience in a marketing ops, marketing technology, or digital marketing role
  • Hands-on experience with Google Tag Manager
  • Proven experience building AI-powered workflows - you've shipped automations using tools like n8n, Zapier, Make, or similar combined with AI, not just experimented with them
  • Clear communicator - you can explain a tracking issue or automation to someone who doesn't think in systems
  • Self-directed - you spot problems, propose solutions, and don't wait to be told what needs fixing

Preferred

  • Working knowledge of HubSpot - you're comfortable building reports, navigating workflows, and understanding how data flows through the platform
  • Practical experience with a consent management platform (OneTrust, Cookiebot, or similar)
  • Basic scripting ability (JavaScript, Python) — not required, but a bonus for more complex automation builds
  • Familiarity with server-side tracking setups

Benefits

  • Hybrid work model – 2 days at the office, 3 days remote
  • Supportive parental leave and family moments — yes, even a Christmas party for your kids
  • Afterworks, team celebrations & seasonal parties
  • We’re proud to offer a work environment where people feel supported, valued, and empowered.
LumApps logo

LumApps

3.7 Glassdoor

LumApps is the future-ready Intranet for businesses that want to stay ahead. It transforms the way organizations work by making their employee experience more effective, intuitive, and engaging.As the most flexible, scalable, and innovative platform, LumApps helps improve communication, boost productivity, and enable growth. It works from day one, but adapts to your business to become a fully connected employee hub. By seamlessly integrating with Google Workspace or Microsoft 365, LumApps enhances your existing tools and resources, providing a modern, AI-powered digital workplace.With over 400 employees across 9 offices worldwide, LumApps serves organizations in the Forbes 2000 and Fortune 500, helping them build strong cultures and foster knowledge-sharing across communities.Serving more than 6 million users globally, through 750 clients like Publicis Sapient, Ascension Health and Dish Network, LumApps redefines the employee experience by centralizing communications, HR resources, and business applications into one cohesive platform that drives success.In May 2024, LumApps secured a strategic investment from Bridgepoint, valued at $650 million. This partnership aims to accelerate LumApps' international expansion, particularly in the U.S., and to further invest in product development, enhancing the employee experience through advanced AI and machine learning technologies.

Founded in 2015
Tassin-la-Demi-Lune, Auvergne-Rhône-Alpes, FRA
404 employees (44 in marketing)
65% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
798.9K
Monthly Google Ads Budget
$69.2K
Traffic Source Mix
Search
30.4%
Direct
60.2%
Referral
6%
Social
0.5%
Paid
2.8%

Headcount Trend

Current headcount: ~407

Marketing Team

Marketing Team Size
32 (8% of company)

Funding

Total Funding
$102M
Last Raise
$70M
Private Equity, 9 months ago

Funding History

  • Jul 2025
    Private Equity
  • Jan 2020
    Series C • $70M
  • Apr 2019
    Series B • $24M

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