Marketing Ops Manager

Santa Monica, CA (Remote)

$140K/yr – $150K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the marketing tech stack and CRO engine while driving product marketing, lifecycle, and cross‑functional readiness in a small team.

  • Marketing Operations: HubSpot workflows, lead scoring, segmentation, and reporting with clean data and accurate attribution.
  • Funnel Optimization: Structured CRO across website, landing pages, email, and paid media from test to implementation.
  • Product & Customer Marketing: Launch messaging, sales enablement, onboarding, retention, and customer advocacy programs.

Job Description

Own the marketing tech stack, CRO, product marketing, and lifecycle programs while keeping the team running smoothly and data clean.

  • Marketing Operations: HubSpot workflows, lead scoring, contact management, segmentation, and reporting with accurate attribution.
  • Funnel Optimization: CRO across website, landing pages, email, and paid media through structured A/B testing and insights-driven implementation.
  • Product Marketing & GTM: Messaging frameworks, positioning, sales enablement assets, and competitive intelligence for launches.
  • Customer Marketing: Lifecycle communications, onboarding, expansions, retention, and customer advocacy programs.
  • Operational Backbone: Marketing calendar, project tracking, cross-functional coordination, blockers, and on-time launches.
  • AI Acceleration: Use AI tools to automate repetitive tasks, boost efficiency, and prototype new workflows.
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Tapcart

Tapcart is the mobile commerce platform of leading brands, helping build stronger customer relationships through fully custom, personalized mobile shopping experiences.We power mobile apps that have processed over $9+ Billion in sales for brands like LSKD, Shoe Palace, BÉIS, Princess Polly, BYLT Basics, and 2,000+ others.Tapcart is proud to be a Shopify Ventures portfolio company since 2021.

Founded in 2017
Santa Monica, California, USA
89 employees (12 in marketing)