Marketing Ops & Analytics Manager at SOVRA | Philadelphia, PA

SOVRA

Marketing Ops & Analytics Manager

Philadelphia, PA (Remote)

Salary Not AvailableManager3+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end marketing operations for a SaaS business, aligning HubSpot and Salesforce with GTM and attribution across multiple brands.

Must-have: 3+ years in SaaS marketing/revenue ops with hands-on HubSpot and Salesforce expertise.
Standout: Ownership of multi-touch attribution and a single source of truth across campaigns and brands.

Job Description

Responsibilities

Audit the current HubSpot–Salesforce integration, fix data mapping issues, and rebuild workflows to support accurate lead flow and attribution from the ground up.
Own the full martech ecosystem — lead enrichment tools, CRM, and marketing automation — integrating new solutions, monitoring data quality, and resolving system issues before they affect reporting.
Design and document GTM processes including lead lifecycle stages (lead → MQL → SQL → SQO → opportunity → closed-won/lost) so execution is consistent across inbound and outbound.
Build executive dashboards that track MQL, SQL, SQO, closed-won/lost, CAC, marketing-sourced pipeline, and marketing-influenced contribution in one place.
Establish full-lifecycle source tracking — every lead's origin should be visible from first touch through closed-won, always.
Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across all brands into a single source of truth.
Own the monthly and quarterly marketing reporting cadence, including preparing materials for board and leadership presentations.
Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across HubSpot.
Own list management end-to-end — importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene.
Set up and enforce UTM and campaign tracking conventions across all channels so every campaign is attributable from click through to closed-won.

Requirements

Marketing ops experience in a SaaS environment — 3+ years in a marketing operations, revenue operations, or similar role at a high-growth SaaS company. You understand the B2B GTM motion.
Hands-on HubSpot and Salesforce expertise — you've built workflows, integrations, and dashboards in both platforms, not just used them. You can audit a broken setup and fix it.
Fluency in funnel metrics and attribution — you can build an attribution model, explain the difference between first-touch and multi-touch, and create reporting that stakeholders actually use.
Experience building GTM processes from scratch — you've documented lead lifecycle stages, built automation workflows, and created systems that other teams can follow without hand-holding.
Strong data skills — you're highly proficient in Excel and comfortable working with messy, multi-source data sets to find the truth buried inside them.
Comfort operating as a team of one — you've been the sole ops person on a team and know how to prioritize ruthlessly, build without waiting for permission, and ship imperfect-but-functional before perfect-but-late.
Experience with campaign tracking conventions — you've used Google Tag Manager, implemented or managed UTM frameworks and understand how tracking breaks and how to fix it.
Must be authorized to work in Canada and/or the United States. Unfortunately, we are not able to sponsor work permits or support mobility-related processes at this time.

Preferred

Familiarity with lead enrichment tools (e.g., ZoomInfo, Clearbit, Apollo) and experience building enrichment workflows.
Exposure to multi-brand or multi-product marketing environments where data standardization was a core challenge.

SOVRA

3.9 Glassdoor

SOVRA is committed to revolutionizing public procurement with innovative solutions and deep sector expertise. Supporting over 7,000 government agencies across North America, providing tools and insights to optimize procurement processes and strengthen communities. Our dedication to transparency, efficiency, and strategic analysis ensures that public procurement achieves its full potential. Join us on our journey to transform public procurement.

Founded in 1996

Latham, New York, USA

541 employees (41 in marketing)

www.sovra.com

57% recommend to a friend

62% CEO approval