Marketing Operations & Systems Specialist

Responsibilities

• Marketing Data, Tracking & Reporting: Maintain accurate, organized marketing data across Odoo and connected platforms; monitor lead capture, integrations, and data transfers; investigate discrepancies and coordinate corrections; support campaign tracking, marketing attribution, lead lifecycle reporting, and customer engagement reporting; build and maintain reports and dashboards; document reporting processes, data definitions, and known limitations.
• Marketing Automation & Systems: Build, test, and maintain approved email journeys, lead nurturing workflows, and system triggers; verify audience selection, workflow logic, links, and expected results before launch; monitor automations and integrations, troubleshoot routine issues, and coordinate more complex resolutions; support platform updates and ongoing maintenance; identify opportunities to reduce manual work and improve system reliability; maintain clear documentation of configurations, testing, and changes.
• Odoo Support: Provide basic Odoo user assistance and troubleshooting for marketing and related business processes; configure approved fields, views, workflows, dashboards, and reports within assigned permissions; help maintain accurate data and consistent processes; gather user needs, test proposed changes, and document results; coordinate custom development and complex technical issues with designated Odoo experts; create simple instructions and help employees follow established processes.
• Microsoft 365 & Internal Technology Support: Serve as the internal first point of contact for routine employee technology questions; troubleshoot common Microsoft 365 issues, particularly Outlook, Teams, email, calendars, and application access; assist with basic computer, printer, software, and connectivity issues; coordinate advanced troubleshooting, administrative requests, and specialized support with our outsourced IT provider; support employee onboarding and offboarding by coordinating equipment readiness and authorized account setup, access changes, and deactivation; perform routine account or mailbox tasks when authorized, trained, and delegated; track support requests through resolution and keep employees informed of progress; maintain equipment records and practical troubleshooting instructions; promptly escalate suspected security incidents and service outages.
• Collaboration & Continuous Improvement: Prioritize work with your manager based on business impact, urgency, and marketing commitments; communicate system issues, risks, and recommended improvements clearly; follow established confidentiality, access approval, and change procedures; understand and follow applicable Quality Management System (QMS) requirements; perform other related duties as assigned.

Requirements

• At least two years of relevant experience in marketing operations, business systems, application support, IT support, or a combination of these areas.
• Practical experience supporting Microsoft 365 applications, particularly Outlook, and troubleshooting common technology issues.
• Experience using CRM, ERP, marketing automation, or similar business platforms.
• Working knowledge of spreadsheets, reporting, and data validation.
• Strong attention to detail, organization, and follow-through.
• Ability to troubleshoot systematically, document findings, and recognize when to escalate.
• Ability to explain technical information clearly to employees with different levels of technical knowledge.
• Sound judgment when handling confidential information and system access.
• High school diploma or equivalent.

Preferred

• Experience using or configuring Odoo.
• Experience with marketing automation, campaign tracking, dashboards, or integrations.
• Familiarity with Microsoft 365 administration or Exchange Online mailbox support.
• Experience coordinating with an outsourced IT provider.
• Relevant college coursework, technical certifications, or equivalent practical training.