Marketing Operations Strategy

USA (Remote)

$165K/yr – $185K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the marketing tech stack and the end-to-end campaign backbone, ensuring clean data, trusted attribution, and scalable automation while leading ABM and PLG initiatives and AI-enabled workflows.

Marketing Tech Stack & Standards: own CRM, MA, ad platforms, analytics; set roadmap and governance.
Campaign Ops & Tracking: run setup, QA, launch, post-launch reporting; ensure instrumentation and integrations work.
Data Flow & AI Enablement: maintain data flow across stack; deploy AI tools to boost efficiency and drive lifecycle automation.

Job Description

Own the Marketing Tech Stack: Take full ownership of our marketing technology stack: CRM, marketing automation, ad platforms, analytics, and everything in between. Set and maintain the tech stack roadmap, decide what to add, consolidate, or retire, and make sure every tool earns its place.
Set the Standard for Best Practices: Establish how the stack should be governed (data hygiene, permissions, naming conventions, integration patterns) and make sure the rest of the team follows it. You're the internal authority on how our systems connect and where data should live.
Run End-to-End Campaign Operations: Own the operational backbone of every campaign, from setup through QA, launch, and post-launch reporting. Be the go-to technical partner for the campaigns team, translating what they want to launch into system configurations, automations, and integrations that actually work.
Own Tracking, Paid Ads & Tag Management: Manage our tracking infrastructure end to end, including Google Tag Manager, conversion tracking, and pixel/tag implementation across paid ad platforms. Make sure every campaign is properly instrumented before it launches, and that attribution and reporting are accurate and trustworthy.
Keep Everything Flowing: Ensure clean, reliable data and audience flow across the full stack, from paid media platforms through marketing automation, CRM, and reporting, so nothing breaks and nothing gets lost at the handoffs.
Build with AI, Don\'t Just Use It: Actively evaluate and deploy AI-powered tools and workflows (automations, agents, AI-assisted campaign tooling) to eliminate manual work and unlock the next level of operational efficiency. Bring these recommendations to us proactively.
Grow Into Strategic Initiatives: As you establish the operational foundation, take on leadership of key initiatives in account-based marketing (ABM) and product-led growth (PLG), building the systems, signals, and workflows (e.g., intent data, product usage triggers, lifecycle automation) that power both motions.