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Devoted Health

Marketing Operations Specialist - Web and Landing Pages

Waltham, MA (Remote)

$82K/yr – $110K/yrMid Level2+ years expFull time

Posted 6 months ago

Job Summary

Drive end-to-end landing-page operations and A/B testing at scale across 100+ markets to optimize conversions.

  • Own the build, QA, and tracking from ad click to CRM entry.
  • Must-have: 2+ years in digital marketing with landing page management and martech experience.
  • Standout: Experience scaling asset versioning across 100+ markets for local messaging.

Job Description

Responsibilities

  • Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step
  • Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation
  • Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success
  • Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership
  • Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements
  • Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful
  • Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity
  • Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging

Requirements

  • 2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)
  • Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations
  • Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer
  • Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review
  • Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate

Preferred

  • UI/UX sensibility (you may not be a designer, but you know when a page feels right)
  • familiarity with SQL or Snowflake
  • HTML/CSS literacy
  • comfort with Google Analytics (GA4)
  • experience with CRO tools (Optimizely, VWO, Unbounce)

Benefits

  • Our Total Rewards package includes:
  • Employer sponsored health, dental and vision plan with low or no premium
  • Generous paid time off
  • $100 monthly mobile or internet stipend
  • Stock options for all employees
  • Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles
  • Parental leave program
  • 401K program
  • And more....
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Devoted Health

4.1 Glassdoor

At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. Founded in 2017, we've grown fast and now serve members all across the United States. We've gathered smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology -- to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. We're only just getting started! So join us on this mission: https://devoted.com/careers/

Founded in 2017
Waltham, Massachusetts, USA
2K employees
www.devoted.com
79% recommend to a friend
91% CEO approval

Salaries

Posted range

$82K/yr – $110K/yr

Taken straight from the job posting.

See all Devoted Health salaries

Funding

Total Funding
$2.3B
Last Raise
$112M
Series E, 2 years ago

Funding History

  • Aug 2024
    Series E • $112M
  • Dec 2023
    Series E • $175M
  • Oct 2021
    Series D • $1.2B

Traffic Signals

Monthly Visitors
915K
Traffic Source Mix
Search
26%
Direct
66.9%
Referral
5.9%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Recent News

Kettering Health to Discontinue Medicare Advantage Contracts with Humana and Devoted Health in Western Ohio
Sep 30, 2025 • Hoodline
Devoted Health logo

Marketing Operations Specialist - Web and Landing Pages

Devoted Health · Waltham, MA · Remote