Marketing Operations Specialist, Principal - Member Data Analyst

Oakland, CA (Hybrid)

$155K/yr – $233K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive analytics maturity for marketing and member initiatives as a senior analytics lead.

  • Must-have: translate data into decision-ready insights and own analytics strategy and deliverables.
  • Standout: partner with marketing analytics and operate autonomously to enable segmentation and testing.

Job Description

Responsibilities

  • Define how marketing and member impact are measured and translate data into decision-ready insights.
  • Own analytics strategy, frameworks, and deliverables enabling segmentation, testing, and value measurement across initiatives.

Requirements

  • External hires must pass a background check/drug screen.
    Blue Shield of California logo

    Blue Shield of California

    Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.

    Founded in 1939
    Oakland, California, USA
    7.9K employees (335 in marketing)

    Traffic Signals

    Monthly Visitors
    1.9M
    Monthly Google Ads Budget
    $1.7M
    Traffic Source Mix
    Search
    27.7%
    Direct
    64.6%
    Referral
    6.9%
    Social
    0.2%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~7.9K

    Marketing Team

    Marketing Team Size
    267 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    1

    Recent News