Requirements

• Hands-on experience with HubSpot, including email marketing, CRM management, landing page creation, workflow automation, and performance reporting
• Paid media experience, including planning, executing, and optimizing campaigns across relevant channels
• Proven ability to enhance lead generation efforts and manage MQL handoffs to the sales team
• Ability to use audience segmentation and analytics to personalize experiences and drive conversions
• Experience developing marketing automation strategies, including lead scoring models, nurture sequences, and audience segmentation logic
• Understanding of tracking and tagging
• Strong competitive and market research skills to inform campaign strategy and positioning
• Strong data analysis skills, with the ability to synthesize campaign and CRM data into recommendations for marketing and other cross-functional teams
• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in CRM management, performance marketing, and data analytics

Preferred

• Strong skills in Microsoft 365 and project management software
• Experience in financial services, banking, or credit unions
• Familiarity with CMS platforms (WordPress or Webflow)

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with 4% company match
• 16 days paid time off (PTO) plus bank holidays