Responsibilities

• Optimize the marketing operations foundation. Lead lifecycle management, lead scoring and routing, nurture programs, and the integrations that connect marketing systems to Salesforce and across the GTM stack. Design these systems to scale, not just to function today.
• Operate as a product manager for marketing infrastructure. Treat internal tools — including AI-powered marketing agents and custom communications platforms — as products with stakeholders, roadmaps, and outcomes to drive.
• Support reporting and analytics. Partner with the MOPs team and analytics stakeholders to build and maintain reports and dashboards that track funnel performance, attribution, and campaign ROI. Contribute to funnel diagnostics and ad hoc analysis that helps marketing move smarter.
• Champion data integrity. Monitor data flows between platforms, proactively resolve integrity issues, and ensure the data underlying our reporting is reliable and trustworthy.
• Embed AI into how marketing works. Identify and implement opportunities for AI to improve targeting, content delivery, segmentation, and funnel velocity — not as an experiment, but as a core part of how we operate.
• Enable campaign execution at scale. Build scalable program templates, manage campaign setup and QA, and create the infrastructure that lets marketing teams move fast without breaking things.
• Drive Martech strategy. Lead tool evaluations and integrations with a clear-eyed view on ROI, complexity, and long-term fit. Push back when something adds noise instead of signal.
• Be a connector across functions. Work with Sales, SDR, and Analytics teams to align on funnel definitions, routing SLAs, attribution methodology, and campaign performance — translating the technical into the strategic for any audience.
• Uphold compliance and best practices. Champion database hygiene, segmentation rigor, and compliance standards (GDPR, CAN-SPAM, TCPA) without letting them become a bottleneck.

Requirements

• Above all, we're looking for someone with genuine intellectual curiosity, a bias toward reinvention, and the business acumen to connect marketing operations to revenue outcomes.
• 2+ years of hands-on experience in marketing operations, including end-to-end automation design, lead lifecycle management, and campaign operations.
• A strong conceptual grasp of B2B SaaS marketing funnels — how MQLs become pipeline, how pipeline becomes revenue, and where the friction typically lives.
• Experience working with CRM platforms (Salesforce required) and integrating marketing data across systems.
• Comfort with data: building reports, interpreting funnel metrics, and turning analysis into action.
• Experience applying AI or automation tools to real marketing problems — not just familiarity, but actual implementation.
• Cross-functional instincts — you've worked closely with Sales, Marketing, and Ops teams and know how to earn trust across different functions.
• Strong written and verbal communication skills; you can simplify complexity without losing accuracy.
• A project management mindset that balances urgency with thoroughness.

Preferred

• Experience with marketing automation platforms such as Marketo or equivalent.
• Intermediate+ SQL skills — you'll use them to pull data, build queries, and support reporting workflows; analytics tools like Sigma, Looker, or Tableau are a plus.
• Familiarity with tools like Clay and Zapier, or similar data enrichment and workflow platforms.
• Experience across channels including email, SMS, and in-app marketing.
• Background in database management, email deliverability, or data privacy compliance.

Benefits

• (If local to Utah) Work in this building in Lehi, UT 5 days a week
• Open and transparent culture
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees