Marketing Operations and Analytics Manager
Pioneers
USA (Remote)
$95K/yr - $113K/yrIn-houseFull-timeSenior level4+ years exp.
8 hrs ago
Marketing Operations Specialist
USA (Remote)
$76K/yr – $114K/yrMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive Marketo-based program build and optimization to support targeted campaigns and reliable reporting.
- Must-have: 2+ years in Marketing Ops with Marketo program building
- Standout: Strong data quality, audience segmentation, and cross-functional demand-gen alignment
Job Description
Responsibilities
- Build, QA, and launch Marketo programs across a variety of types including email, nurture/drip, evergreen, webinars, and live/virtual events
- Manage program and campaign statuses, progression flows, and member data to ensure accurate tracking and reporting
- Maintain and optimize audience segments and smart lists to support targeted, relevant communications
- Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and compliance with opt-in/consent requirements
- Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring
- Partner with the demand generation team to translate campaign briefs into operational program builds
- Monitor program performance and proactively flag issues with targeting, deliverability, or data quality
- Support A/B testing strategies across emails and programs, including subject lines, content, CTAs, and send cadences — and apply learnings to improve performance over time
- Document program templates, naming conventions, and operational processes to support team scalability
- Assist with database management including segmentation updates, data normalization, and list imports
- 2+ years of hands-on experience in Marketing Operations or a similar role
- Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams
- Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses
- Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management
- Experience building and managing audience segments and smart lists
- High attention to detail with a track record of thorough QA before campaign launches
- Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment
- Experience with UTM tracking, form strategy, and landing page operations
- Marketo Certified Expert (MCE) or equivalent certification
- Basic HTML knowledge for email production, troubleshooting rendering issues, and applying personalization tokens
- Experience with webinar platform integrations (e.g., Goldcast)
- Basic understanding of lead lifecycle models and marketing/sales funnel stages
- An open and inclusive environment where you’ll learn and grow through programs and resources like:
- Monthly company All Hands meetings
- Regular opportunities for executive leadership exposure through things like AMAs
- Access to continued learning & development opportunities
- Our commitment to a continuous feedback culture which allows us to drive performance and career growth
- A growing network of Employee Resource Groups
- Company sponsored volunteer hours
- Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
- 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
- Unlimited infertility coverage benefits through our medical plans
Payscale
Create confidence in your compensation. ✨Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, Payscale delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — empower 65% of the top companies in the U.S. and businesses like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and TJX Companies.
