Marketing Operations Specialist at Payscale | USA | $76K/yr – $114K/yr

Payscale

Marketing Operations Specialist

USA (Remote)

$76K/yr – $114K/yrMid Level2+ years expFull time

Posted 5 months ago

Job Summary

Drive Marketo-based program build and optimization to support targeted campaigns and reliable reporting.

Must-have: 2+ years in Marketing Ops with Marketo program building
Standout: Strong data quality, audience segmentation, and cross-functional demand-gen alignment

Job Description

Responsibilities

Build, QA, and launch Marketo programs across a variety of types including email, nurture/drip, evergreen, webinars, and live/virtual events
Manage program and campaign statuses, progression flows, and member data to ensure accurate tracking and reporting
Maintain and optimize audience segments and smart lists to support targeted, relevant communications
Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and compliance with opt-in/consent requirements
Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring
Partner with the demand generation team to translate campaign briefs into operational program builds
Monitor program performance and proactively flag issues with targeting, deliverability, or data quality
Support A/B testing strategies across emails and programs, including subject lines, content, CTAs, and send cadences — and apply learnings to improve performance over time
Document program templates, naming conventions, and operational processes to support team scalability
Assist with database management including segmentation updates, data normalization, and list imports

Requirements

2+ years of hands-on experience in Marketing Operations or a similar role
Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams
Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses
Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management
Experience building and managing audience segments and smart lists
High attention to detail with a track record of thorough QA before campaign launches
Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment
Experience with UTM tracking, form strategy, and landing page operations

Preferred

Marketo Certified Expert (MCE) or equivalent certification
Basic HTML knowledge for email production, troubleshooting rendering issues, and applying personalization tokens
Experience with webinar platform integrations (e.g., Goldcast)
Basic understanding of lead lifecycle models and marketing/sales funnel stages

Benefits

An open and inclusive environment where you’ll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
14 Paid Company Holidays, includes 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
Unlimited infertility coverage benefits through our medical plans

Payscale

Create confidence in your compensation. ✨Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, Payscale delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — empower 65% of the top companies in the U.S. and businesses like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and TJX Companies.

Founded in 2002

Seattle, Washington, USA

755 employees (29 in marketing)

www.payscale.com